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Salary: USD 90,000 - 111,000 / annual
Motive is seeking a Demand Generation Marketing Manager to lead mid-market segment campaigns. You will plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns across multiple channels including 6sense Display, LinkedIn, content syndication, email, webinars, and direct mail. The role requires close collaboration with Content Marketing, Product Marketing, and Marketing Operations teams to ensure accurate targeting, messaging alignment, and campaign performance.
Key responsibilities include: developing campaign and creative briefs independently; partnering with channel owners across display, LinkedIn, email, events, and associations; owning end-to-end execution for webinars, calendared sales plays, and direct mail; building testing and iteration cycles into campaigns; leveraging AI tools to accelerate personalization and insight generation; maintaining target account lists and buyer funnel definitions; and ensuring campaigns support sales priorities through regular alignment with SDRs, AEs, and sales leadership.
You will monitor campaign performance and pipeline contribution against goals, maintain dashboards and reporting cadences with Marketing Analytics and Operations, analyze performance data to identify optimization opportunities, and contribute to weekly mid-market metrics updates. The role requires strong partnership with sales teams to enable them with targeting direction, messaging, sales plays, and enablement materials. You will attend select sales meetings, prepare materials for planning sessions, and incorporate sales feedback into campaign planning.
This is an individual contributor role focused on driving measurable pipeline contribution through multi-channel demand generation execution.
Qualifications:
- 5+ years of experience in B2B demand generation, campaign management, or growth marketing (excluding internships)
- Proven track record executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond events
- Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions
- Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions
- Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo required)
- Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau with ability to derive insights and make data-informed decisions
- Strong project management skills with experience in Asana or equivalent tools
- Excellent written and verbal communication skills for creating compelling campaign briefs and sales enablement materials
- Required tools/platforms: Salesforce, Asana, Sendoso (or equivalent), Outreach
- Preferred: Glean, Clay
- Location preference: Austin TX, Nashville TN, or San Francisco (2x/week in office); remote USA considered for right candidate
