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Salary: USD 145,700 - 171,100 / annual
Acorns is seeking a Data Analyst II for Marketing Analytics to serve as an experimentation lead and strategic partner for the Marketing team. This is a senior individual contributor role focused on driving Acorns' marketing measurement roadmap across experimentation, forecasting, and incrementality testing.
Key Responsibilities:
- Drive the marketing measurement roadmap by leading analytics strategy across experimentation, forecasting, and incrementality testing, partnering with Marketing and third-party agencies to define test scope, prioritization, and success metrics.
- Design and execute geo holdout tests and other incrementality methodologies to measure true marketing lift and isolate channel and campaign impact from baseline demand.
- Collaborate with Data Science to maintain current priors and data inputs for marketing mix modeling (MMM), ensuring accurate and actionable outputs.
- Champion statistical and experimentation rigor by overseeing end-to-end marketing experimentation strategy, setting standards for sample sizes, statistical power, confidence intervals, test design, and post-experiment analysis.
- Build and maintain marketing forecasting models for performance and spend efficiency, incorporating seasonality, channel saturation, and macro trends to inform budget allocation.
- Query large-scale data platforms like Databricks and BigQuery alongside marketing and media data sources to identify channel inefficiencies, investigate anomalies, and bring strategic hypotheses to cross-functional partners.
- Utilize AI tools and agent-based workflows to streamline data extraction, automate repetitive analyses, and accelerate analytical throughput.
- Provide technical leadership and mentorship to junior and mid-level analysts, elevating analytical rigor, conducting code reviews, and fostering a strong data culture.
About Acorns:
Acorns is a financial wellness company helping everyday Americans grow their money for the long term. Since 2014, the company has served over 16 million people and helped customers save and invest over $33 billion. Acorns offers multiple life-stage products for kids, teens, adults, and parents, and was named one of America's Best Financial Services of 2026 by TIME. The company is remote-first with optional office access in Irvine, CA.
Requirements:
- 5+ years of experience in marketing analytics, media measurement, or a related field, with a proven track record of driving strategic marketing decisions.
- Required: hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies.
- Experience building marketing forecasting models (e.g., spend/response, MMM, or channel-level forecasting).
- Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and statistical power analysis applied to marketing contexts.
- Advanced proficiency in SQL and Python within cloud data environments like Databricks and BigQuery.
- Hands-on experience with marketing measurement tools and platforms (e.g., MMM/incrementality platforms, ad platform reporting such as Google/Meta, or similar).
- Strong intuition for marketing and customer psychology, specifically around how channel and campaign decisions impact acquisition and retention.
- High autonomy and project management skills, with a history of driving unstructured, complex analytics projects from discovery through implementation.
- Demonstrated commitment to formal mentorship and technical leadership, upleveling peers through shared frameworks and best practices.
