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LAP Coffee is seeking a Content Lead to build and own the company's social media presence, particularly on TikTok and Instagram. This is a creative producer and storyteller role focused on developing content strategy, creating recurring formats, and producing content end-to-end across existing and emerging platforms.
You will work directly with the founders and have unique access to the people, decisions, and stories behind building LAP across 30+ physical locations in Germany. Your responsibilities include:
- Building LAP's presence on TikTok and Instagram from concept to publication, becoming a recognizable face of the brand
- Owning all channels end-to-end: ideation, production, and posting
- Transforming stores, people, products, openings, partnerships, and daily events into compelling content
- Identifying trends early and adapting them authentically to LAP's brand voice
- Growing the audience from current levels into the millions
- Developing creative direction and building recurring content formats that move quickly
- Collaborating closely with founders, Growth, Brand, and other teams
- Building the content playbook and eventually managing the team around it
This is a highly entrepreneurial role with minimal approval chains. You'll have real ownership over how millions of people perceive LAP and the opportunity to build one of Germany's most recognizable brand accounts.
REQUIREMENTS:
- Instinctive understanding of TikTok and Instagram
- Strong opinions about what constitutes good content
- Proven track record of building or growing an audience or account
- Ability to move from idea to published video independently without extensive guidance
- Comfort on camera and ability to not take yourself too seriously
- Fast-moving mindset; figures things out without waiting for perfect conditions
- Smart, curious, and genuinely interested in understanding how businesses work
- High agency: proactively makes things happen when you see opportunities
- Balance between caring about performance metrics and understanding that not everything valuable is measurable
- Strong taste and commitment to creating content that feels right for the brand
- Fluent in both German and English
- Based in Berlin
Note: You don't need to tick every box. If you're smart, hungry, hardworking, have great taste, and make things happen, the company prefers to meet you rather than reject you for lacking a specific background.
