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GetYourGuide is seeking a Consumer Insights Manager to lead customer and brand research initiatives that drive strategic decision-making across the organization. You will own research projects end-to-end, from design through actionable recommendations, while maintaining brand health tracking and contributing to the company's broader learning agenda.
Key responsibilities include:
- Leading research projects independently: drivers/barriers analysis, category entry points, message and concept testing, segmentation studies, and campaign measurement
- Maintaining brand health measurement dashboards and reporting cadence
- Identifying knowledge gaps and proposing prioritized research questions aligned with business strategy
- Supporting Creative, Supply Marketing, and PR teams with pre/post campaign studies and partner selection
- Translating research findings into crisp executive summaries and one-pagers; contributing to insights roadshows and maintaining a searchable insights library
- Piloting AI-assisted analysis and synthesis tools to modernize the research toolkit
- Building cross-functional relationships with Brand, PR/Comms, Data/Analytics, CRM, and UXR teams
- Partnering with the Head of Global Customer & Market Insights on strategic initiatives and executive presentations
- Coordinating with research freelancers and managing agency relationships (scoping, timelines, SOWs)
- Championing research ethics, privacy, and inclusive practices
You will be measured on study quality and rigor, stakeholder satisfaction, on-time brand health reporting, adoption of insights by stakeholders, and visible contribution to the wider learning agenda.
GetYourGuide offers a hybrid working model (3 days in-office: Mon/Tue/Thu; 2 days optional remote), annual personal growth budget, mentorship programs, 30 days work-from-anywhere annually, quarterly team events, access to leading AI tools, monthly transportation and fitness budgets, activity discounts, language reimbursement, and health/wellness benefits.
Requirements:
- 5+ years in insights, research, strategy, or brand analytics (agency or client-side); travel, marketplace, or consumer tech experience is a plus
- Track record of running well-designed studies independently and translating mixed signals into simple, decision-ready recommendations
- Solid research craft: writing tight briefs, sound method design and sampling, avoiding bias, and evidence-based storytelling
- Strong communication skills; ability to translate data into "so what / now what" and adjust depth for different audiences
- Initiative and ownership; ability to drive projects independently while knowing when to escalate
- Collaborative mindset; ability to build trust and alignment across functions
- Curiosity about new tools, methods, and industry thinking (behavioral science, jobs-to-be-done, consumer psychology)
- Hands-on with survey platforms and trackers; comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light statistics
- Comfortable using AI tools to speed up analysis and synthesis
- Experience running or closely supporting segmentation, brand/creative testing, and campaign effectiveness studies
- Some experience briefing or coordinating freelancers or agencies
- Excellent written and spoken English; additional languages are a plus
