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Salary: USD 50,000 - 95,000 / annual
Ennoble Care is a mobile primary care, palliative care, and hospice service provider operating across 11 states (New York, New Jersey, Maryland, DC, Virginia, Oklahoma, Kansas, Pennsylvania, Texas, Florida, and Georgia). The company brings clinical care directly to patients' homes, serving those with chronic conditions and limited mobility.
The Hospice Community Liaison will be responsible for driving business development and market expansion in the Lebanon, PA region. This role combines strategic analysis with hands-on community engagement to promote Ennoble Care's hospice and related services.
Key Responsibilities:
- Analyze the company's service area to identify and target high-potential markets
- Visit doctors' offices, hospitals, assisted living facilities, skilled nursing facilities, and other referral sources to present agency credentials and secure patient referrals
- Conduct internal analysis of organizational strengths, weaknesses, and competitive positioning
- Review and synthesize marketing and performance data to inform strategy
- Evaluate the company's service offerings and market positioning
- Analyze patient and company relationships to identify growth opportunities
- Develop sales and marketing objectives with realistic projections
- Create comprehensive marketing plans with clear priorities and timelines
- Execute marketing initiatives on schedule and within scope
- Monitor, review, and evaluate marketing performance on a regular basis
- Attend interdisciplinary group (IDG) meetings as appropriate
- Provide community outreach and education initiatives
- Support office staff with training updates and administrative needs
Requirements:
- Minimum 3 years of experience in marketing, nursing, or social work, with demonstrated interaction with health agencies and healthcare professionals
- Organized and detail-oriented approach to work
- Strong oral and written communication skills
- Valid driver's license with insured, reliable vehicle in good working order
