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Salary: USD 70,000 - 80,000 / annual
Brodie League is a fast-growing adult recreational basketball league operating across 30+ locations with 50,000 athletes. As a City Launcher, you will open and operate a new Brodie market in Tampa, serving as the face of the brand in your city and building a thriving community from zero.
This role blends community building, sales, and growth marketing in equal measure. You will recruit a minimum of 24 founding captains in your first season, identify and negotiate a venue, fill the gym, and run the launch season. Beyond launch, you stay as the ongoing market leader—attending every game night, building genuine relationships with captains and players, monitoring league health, and expanding your territory as your track record grows.
Core responsibilities include: recruiting captains from your existing network in local basketball spaces (open runs, rec leagues, tournaments, training sessions); building relationships with key influencers (coaches, trainers, gym staff, run organizers, barbers, local business owners); identifying and evaluating gyms, then negotiating and locking in the venue; owning the local demand story through social media, events, and partnerships; tracking key metrics (teams signed, fill rate, revenue) in CRM; attending game nights and building community; monitoring league health and retention; and helping build the repeatable launch playbook for future Brodie cities.
You will report to the Sr. Director of Growth and work closely with leadership across operations, growth, brand, and people.
REQUIREMENTS:
- Live in the Tampa neighbourhood you are launching in, or one directly adjacent (not just the metro area).
- Existing network in the local basketball community today: coaches, trainers, gym staff, run organizers, tournament organizers, group-chat admins.
- Currently active in the game: playing in a rec league now or last season, in a gym weekly. Must be a participant in the culture, not just a fan.
- Standing and credibility in your scene: when you recommend something, people move. Reputation-based, not follower-count based.
- Ability to name your first ten captains by name and credibility to get them on the phone.
- Comfort building demand from zero (events, social, partnerships, word of mouth) with minimal budget.
- Closing ability: can ask a facility owner for a time slot and a captain for a deposit without hesitation, and manage conversations from first touch through signature.
- Comfort owning a number, working in CRM, and adopting new tools quickly.
- Availability on evenings and weekends (game nights run roughly 7pm to midnight).
- Willingness to travel across your territory as it expands.
Nice to have: experience running a run, league, tournament, training group, or community program; experience running social media for a local brand, venue, team, or community; background in sports, events, hospitality, fitness, lifestyle, or entertainment; experience selling partnerships, sponsorships, memberships, or experiential products; 3+ years in sales, partnerships, community management, or growth (useful but not a filter—network and credibility prioritized over title history).
