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Apna is India's leading professional networking platform, founded in 2019 and backed by marquee investors including Tiger Global, Lightspeed, and Sequoia. With 16+ million users and 100,000+ employers across 60+ cities, Apna is empowering India's workforce through employment, professional networking, and skilling opportunities.
You will join the Operations team as a data-driven Business Analyst focused on Revenue & Operations. Working closely with Inside Sales, Field Sales, Enterprise Sales, Support, Marketing, and Account Management teams, you will drive operational efficiency, improve sales performance, and enable data-driven decision-making across the organization.
Key responsibilities include:
**Data Analysis & Business Insights**: Collect, analyze, and interpret business, sales, and operational data to identify trends, performance gaps, and growth opportunities. Generate actionable insights to improve operational efficiency, sales productivity, customer satisfaction, and revenue performance. Analyze customer lifecycle data for cross-selling, upselling, retention, and churn prevention opportunities. Track key metrics including conversion rates, pipeline performance, customer acquisition, and retention.
**SQL, Data Pipelines & Reporting**: Write, optimize, and maintain complex SQL queries for data extraction, transformation, and analysis. Build and maintain data pipelines to ensure accurate, reliable, and timely availability of business data. Support ETL processes and ensure data consistency across reporting systems. Identify data discrepancies, investigate root causes, and implement improvements to data quality and reporting accuracy.
**Dashboard Development & Performance Tracking**: Build and maintain dashboards using Power BI, Tableau, Looker, or similar platforms. Monitor KPIs across sales and support operations. Track lead-to-conversion funnels, sales productivity, pipeline movement, and high-value business acquisition opportunities. Translate complex data into clear, actionable insights for business leaders.
**CRM & Lead Management**: Monitor CRM data quality, completeness, and accuracy. Analyze and improve lead-routing, lead-assignment, and distribution processes across multiple sales channels. Ensure leads are assigned appropriately based on business rules and account ownership. Identify gaps in CRM workflows and recommend process improvements.
**Revenue Operations & Process Optimization**: Collaborate with cross-functional teams to streamline business processes. Establish and monitor reporting frameworks to distinguish new customer acquisition from existing customer account management. Analyze revenue-related metrics including conversion rates, pipeline velocity, customer acquisition cost, retention, and win/loss trends. Partner with stakeholders to define business metrics, standardize reporting, and implement data-backed process improvements.
**Requirements**
- 3–4 years of experience as a Business Analyst, Operations Analyst, Sales Operations Analyst, or Revenue Operations Analyst
- Strong proficiency in SQL, including complex queries, joins, aggregations, data manipulation, and query optimization
- Hands-on experience with data extraction, transformation, reporting, and preferably building or maintaining data pipelines
- Experience creating dashboards and reports using Power BI, Tableau, Looker, or similar tools
- Strong analytical, problem-solving, and data interpretation skills
- Familiarity with CRM platforms such as Salesforce, HubSpot, or similar tools
- Understanding of sales funnels, lead management, revenue reporting, customer lifecycle analytics, and operational KPIs
- Ability to translate business requirements into meaningful reports, dashboards, and actionable recommendations
- Strong communication and stakeholder management skills, with ability to present insights to non-technical teams
**Preferred Experience**
- Experience in B2B, SaaS, technology, or high-growth startup environment
- Exposure to multiple sales channels (Inbound, Inside Sales, Field Sales, Enterprise Sales)
- Experience in account management analytics, customer retention, revenue reporting, and sales performance tracking
- Hands-on experience implementing or optimizing CRM workflows, lead-routing logic, and business reporting processes
