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Thumbtack is seeking a Brand Operations Specialist to build and lead the operational foundation of the Brand organization from the ground up. This is a new discipline within the company, and the successful candidate will define it entirely.
The role is responsible for developing systems, workflows, tooling, automations, and governance models that enable the Brand team to scale with clarity, consistency, and high creative standards. A core requirement is advanced, hands-on use of AI—not as a supplement, but as a primary method for building smart systems, automating repetitive tasks, and enabling the organization to operate at a higher level. You will partner closely with technical teams to scope, author, and maintain the processes and tooling that form the Brand team's operational model.
Key responsibilities include:
- Building the Brand Operations discipline from scratch, establishing systems, standards, and practices that support scalable, high-performing brand work
- Designing and implementing operational workflows that improve visibility, prioritization, intake, approvals, handoffs, timelines, and process hygiene across the Brand team
- Partnering with technical teams to scope, author, and maintain processes, automations, and tooling
- Applying advanced AI capabilities to automate manual tasks, build intelligent workflows, and create scalable systems
- Evaluating, implementing, and continuously optimizing tools for project management, asset workflows, collaboration, review cycles, and team planning
- Establishing frameworks for AI application across Brand operations, ensuring adoption is practical and measurable
- Authoring, documenting, and managing team processes to ensure clarity and repeatability
- Partnering with producers, brand managers, art directors, and technical teams to support both creative excellence and executional clarity
- Tracking operational performance and identifying opportunities to improve throughput and organizational effectiveness
- Serving as the central owner of Brand team process clarity, ensuring roles, responsibilities, timelines, and decision-making pathways are well understood
The ideal candidate is equal parts operator, systems thinker, and AI practitioner, energized by building order from complexity and understanding that strong processes are a strategic enabler of better creative outcomes.
REQUIREMENTS:
- Experience in brand operations, creative operations, program management, or workflow design, ideally within an in-house brand, marketing, or creative organization
- Advanced, hands-on experience applying AI tools and automation to real operational workflows (required skill, not optional)
- Proven ability to partner with technical teams to scope, design, and implement process and tooling solutions at scale
- Strong operational instincts with ability to translate ambiguity into clear processes, documentation, and working models
- Experience assessing and managing tools that support collaboration, project tracking, production, review, or creative workflow management
- Excellent judgment about when process adds value and when it creates unnecessary friction
- Strong communication skills and ability to build clarity, alignment, and accountability across diverse stakeholders
- Systems mindset with high bar for organization, documentation, and continuous improvement
- Availability to operate on or closely aligned with PST hours for real-time cross-functional collaboration
- Experience standing up a new operational function or discipline within a growing organization
- Familiarity with AI-enabled workflow tools, knowledge management systems, process automation platforms, or creative operations tooling
- Experience supporting brand, design, or marketing teams with complex stakeholder environments and multiple concurrent workstreams
- Ability to define success metrics and measure impact of operational improvements over time
- Experience developing governance models, team rituals, intake systems, or process documentation at scale
