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Salary: USD 80,000 - 103,000 / annual
Vuori, an athletic apparel company blending performance and casual aesthetics, is seeking an Associate Product Manager for MarTech to support the analysis and optimization of marketing technology platforms and processes. This role focuses on customer retention, loyalty, lifecycle marketing, and store activation initiatives including in-store events and pop-up experiences.
You will work under the direction of senior product managers and team members on business analysis, stakeholder engagement, and project support across the MarTech ecosystem. Key responsibilities include:
**Business Analysis & Requirements:** Analyze MarTech business processes and systems with emphasis on customer retention, lifecycle marketing, and loyalty program performance. Document functional and technical specifications for loyalty, CRM, lifecycle messaging, personalization, and store activation tooling.
**Stakeholder Engagement:** Collaborate with retention and lifecycle marketing leaders, loyalty program owners, retail marketing teams, product managers, designers, and development teams to gather and document feature requirements. Ensure alignment between retention marketing, store activation, and technological solutions.
**Project Support:** Provide support throughout the MarTech project lifecycle including requirements gathering, build, and implementation. Facilitate communication between marketing, retail, and technical teams. Support change management for tools such as Hightouch, Klaviyo, and loyalty platforms.
**Requirements Definition & Documentation:** Break down epic-level requirements into actionable daily requirements for development teams. Create clear documentation for business requirements, process flows, journey maps, activation playbooks, and user stories.
**Product Support:** Assist product managers in loyalty, retention messaging, and store activation areas by documenting feature requirements, tracking delivery, and supporting rollouts. Contribute to MarTech audits to identify gaps and enhance consumer account experiences.
**Continuous Improvement:** Analyze user feedback, loyalty and retention performance data, and store activation recaps to identify optimization opportunities and support ongoing enhancements.
**Requirements:**
- Bachelor's degree in Business, Marketing, Information Systems, or equivalent experience preferred
- 3+ years of experience as a business analyst, marketing technology analyst, or related role (internship experience considered)
- Analytical skills with ability to translate MarTech data into actionable insights
- Familiarity with business analysis tools and methodologies (process mapping, requirements elicitation, data analysis)
- Exposure to Agile methodologies and project management principles
- Strong communication and interpersonal skills to engage with stakeholders at various levels
- Ability to manage multiple priorities in a fast-paced environment
- Interest in learning MarTech tools and platforms (Hightouch, Klaviyo, loyalty platforms, CDPs)
- Experience translating business requirements into user stories or technical specifications
- Familiarity with digital marketing, retention, lifecycle marketing, loyalty programs, personalization, and customer experience best practices
- Analytical mindset and problem-solving skills
- Willingness to support change management activities
- Interest in retail sector and retail technology ecosystems, particularly MarTech platforms
