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6sense is seeking an Associate Campaign Operations Specialist to join the Campaign Operations team in Pune. This role supports the execution, monitoring, troubleshooting, and optimization of digital advertising, programmatic, and social (omni-channel) campaigns.
You will manage day-to-day campaign operations across multiple platforms including DSPs (Xandr, Beeswax, DV360, CM360, Centro, The Trade Desk, GAM, OpenX, Pubmatic) and marketing automation platforms (HubSpot, Marketo, Eloqua, Mailchimp, Constant Contact). Key responsibilities include reviewing and validating campaign setup, targeting, budgets, schedules, creatives, and tracking configurations; monitoring active campaigns for delivery, pacing, and performance issues; identifying under-delivery and optimization opportunities; and troubleshooting campaign, creative, tracking, and platform issues in collaboration with DSP/MAP partners.
You will also support the go-to-market function by responding to support requests from Sales, Customer Success, and internal teams via Salesforce, Slack, and email. This includes assisting with customer onboarding, campaign setup, ad specifications, platform functionality questions, and translating customer requirements into operational specifications. You'll provide timely updates, escalate complex technical issues with documentation, and identify recurring challenges to recommend process improvements.
Required experience includes 2+ years in programmatic/digital advertising, AdTech, campaign operations, marketing operations, or email marketing. You must have hands-on experience with DSPs, MAPs, CRMs, or similar platforms; understanding of campaign setup, targeting, audience segmentation, budgets, pacing, bidding, scheduling, creatives, tracking, and delivery; and proficiency in monitoring campaign performance, optimization, and troubleshooting. Strong Excel/Google Sheets skills (Pivot Tables, VLOOKUP, data analysis) are essential. Basic knowledge of HTML5, email HTML, ad creative specifications, tracking pixels, UTM parameters, and landing-page troubleshooting is required. Knowledge of ABM and intent-based marketing is a plus.
