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Salary: USD 67,500 - 82,500 / annual
Qualtrics is seeking an Associate Instructional Designer to join the Go-To-Market (GTM) Enablement team. This role is part of the Instructional Design team, which delivers high-engagement learning content across multiple modalities to support internal employees and partner networks in sales, pre-sales, delivery, and account management functions.
You will develop accurate, impactful digital content designed to be just-in-time and agile, keeping pace with AI-led business transformation. Your work will directly impact customer success and company revenue growth through enablement programs that scale globally.
Key responsibilities include:
- Develop and launch digital content with emphasis on just-in-time learning that can be produced, published, and updated quickly
- Build learning content across diverse modalities: e-learning, video, job aids, in-application guidance, and support materials
- Own end-to-end processes for assigned scope, including LMS entry, beta launch, and launch support, with senior ID review at key milestones
- Use AI tools to accelerate drafting, scripting, media creation, and quality assurance while applying instructional judgment
- Interview subject matter experts and synthesize complex concepts into clear, accessible formats
- Write course content including expository text, video scripts, learning activities, and assessment questions
- Publicize newly released training content via internal and external channels
- Analyze course activity and feedback to prioritize refinement and enhancement
- Maintain the eLearning library to keep content current and relevant with product updates
- Research industry best practices for creating engaging, interactive content
You'll grow by learning about experience management (XM) as a category, gaining technical product knowledge, expanding instructional design expertise through coaching from senior designers, and building depth across the enablement tech stack (WorkRamp, Highspot, Articulate 360, WhatFix, Canva) and AI tooling.
The team works across regions with broad purview, direct influence on key company metrics (revenue, expansions, renewals), and strong focus on professional development. Qualtrics operates a hybrid model: three days in office (Mondays, Thursdays, plus one day selected by your leader), with flexibility to work remotely the rest of the week.
REQUIREMENTS:
- 4-5 years of experience in content development, technical writing, or online instructional design
- Hands-on experience with Articulate 360 (Rise and Storyline) or comparable authoring tool
- Working knowledge of at least one enablement or learning platform (WorkRamp, Highspot, WhatFix, or equivalent)
- Comfort designing in Canva or equivalent visual design tool
- Demonstrated use of AI tools in design, content, or media production workflow
- Ability to convert complex, technical information into easy-to-understand formats
- Outstanding organization and prioritization skills
- Strong attention to detail for high-quality, polished content
- Comfortable in shifting environments; raises questions early, adjusts to priority changes, keeps work moving
- Passion for adult eLearning and creating effective learning strategies
- Excellent written and verbal communication skills
- Fast learner with technical aptitude
PREFERRED QUALIFICATIONS:
- Knowledge of adult learning theories, Bloom's Taxonomy, instructional design models, and assessment development
- Experience making digital learning interactive, engaging, and social
- Experience designing overall curriculum for defined audiences
- Video editing experience
- Experience reporting on digital learning data (WorkRamp reporting, Tableau, or similar)
- Familiarity with Salesforce
- Experience with Google distribution lists or comparable audience management
