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Salary: USD 114,800 - 205,000 / annual
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations to harness IoT data for actionable insights across physical operations including agriculture, construction, field services, transportation, and manufacturing. The company is helping digitally transform industries representing over 40% of global GDP.
The Associate Creative Director will shape and execute the visual and creative direction of marketing campaigns, branding initiatives, and product communication for this leading global B2B SaaS company. This role combines strategic thinking, hands-on design expertise, and cross-functional collaboration to deliver high-quality creative assets that resonate with business clients and internal stakeholders.
Key responsibilities include:
- Leading development and execution of creative concepts for digital, print, and multimedia marketing materials
- Owning the digital design system and coordinating with the Brand team for consistency
- Collaborating with product, marketing, and sales teams to create compelling visual narratives aligned with brand strategy
- Managing a team of digital designers, providing guidance, mentorship, and constructive feedback
- Overseeing production from ideation through final delivery, ensuring projects meet deadlines, budgets, and quality standards
- Contributing to brand guidelines and ensuring consistency across creative outputs
- Staying current on industry trends and emerging design tools
- Working closely with UX to deliver user insights
- Analyzing and optimizing creative assets for performance across digital channels
- Championing Samsara's cultural principles as the company scales globally
- Hiring, developing, and leading an inclusive, high-performing team
The role offers autonomy and support within a recently public company, with opportunities to make significant impact on the future of physical operations.
REQUIREMENTS:
- 8+ years of experience in a creative role with 2+ years as a direct people manager within B2B SaaS or high-tech environment
- Expertise in design software: Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Strong understanding of brand strategy, UX/UI design principles, and digital marketing best practices
- Ability to translate user insights into compelling digital experiences
- Experience with content creation, including writing copy for digital platforms or collaborating with copywriters
- Deep knowledge of brand positioning, storytelling, and strategy
- Familiarity with Google Analytics, heatmaps, or A/B testing to understand and optimize creative asset performance
- Basic understanding of HTML, CSS, and JavaScript for developer collaboration
- Experience working alongside senior creative leads or taking on creative direction responsibilities
- Proven track record managing cross-functional projects and delivering high-quality results under tight deadlines
- Exceptional communication and presentation skills to articulate creative concepts to non-design stakeholders
- Portfolio showcasing range of creative work including B2B marketing campaigns, digital experiences, and branding projects
IDEAL CANDIDATE ALSO HAS:
- Proficiency in motion design tools (After Effects, Premiere Pro) for dynamic content and animations
- Experience with 3D design software (Cinema 4D, Blender)
