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Candescent is a fintech company transforming how financial institutions deliver intelligent banking experiences through digital banking, account opening, and branch solutions. They are seeking a Web Developer to build, maintain, and improve their marketing website from their Bengaluru office, working closely with marketing, design, and strategy teams.
You will own the technical execution of Candescent's marketing website, with a primary focus on Webflow development and marketing automation integration. Key responsibilities include:
**Build & Maintain:** Build, update, and maintain website pages, templates, and components in Webflow following design specifications and brand guidelines. Maintain clean, scalable Webflow CMS structures that non-technical teammates can manage. Implement responsive, accessible, cross-browser designs from Figma or similar design files. Perform regular site maintenance including fixing broken links, resolving bugs, managing redirects, and monitoring uptime.
**Marketing Systems & Tracking:** Integrate and troubleshoot Marketo forms, tracking scripts, and landing pages within the website, ensuring accurate lead capture and data flow into marketing automation. Implement and maintain tracking and analytics tags such as GA4, Google Tag Manager, and Marketo Munchkin in coordination with marketing stakeholders. Support A/B testing initiatives by implementing test variants and experiment code on landing pages.
**Performance & Quality:** Optimize pages for site speed, Core Web Vitals, and overall performance. Ensure SEO best practices are followed in markup, including meta tags, structured data, semantic HTML, URL structure, and redirects. Translate designs accurately with strong attention to spacing, typography, and visual detail.
**Collaboration:** Collaborate with designers, marketers, and project managers to scope, estimate, and deliver web requests on time. Work closely with the senior web developer in India who will set priorities, review work, and provide technical direction and coaching. Maintain basic documentation of site structure, components, and workflows. Maintain a working schedule with sufficient overlap with US business hours on at least a few days each week to enable live collaboration, reviews, and handoffs.
**Requirements:**
- 3–5 years of experience building and maintaining websites, including hands-on Webflow development across Designer and CMS
- Solid understanding of HTML, CSS, and JavaScript
- Experience integrating and troubleshooting Marketo or a comparable marketing automation platform for forms and tracking on a website
- Familiarity with responsive design principles and cross-browser and device testing
- Basic understanding of SEO fundamentals as they relate to site markup and structure
- Strong attention to detail and the ability to translate designs accurately
- Good communication skills and the ability to manage multiple requests and projects at once
- Comfortable working in a fast-paced marketing environment with shifting priorities
- Bachelor's degree in Computer Science, Web Development, Design, or a related field; equivalent professional experience and a portfolio of live sites will be considered
**Preferred:**
- Experience implementing tracking and analytics tags such as GA4 and Google Tag Manager
- Experience with other no-code or low-code website platforms and content management systems
- Familiarity with version control such as Git for custom code embeds
- Basic experience with A/B testing tools
- Experience with project management tools such as Smartsheet or Jira
- Experience supporting financial services, technology, B2B, SaaS, or enterprise software brands
- Experience collaborating across geographies and time zones
