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LEAP is a leading legal practice management software company serving over 71,000 lawyers and staff across small and medium-sized law firms globally. The company is part of ATI, one of the largest international LegalTech companies, with 1,000+ employees across Australia, Canada, the US, UK, Ireland, Poland, and New Zealand.
The Australian marketing team drives demand, brand, and pipeline growth for LEAP across the region. You'll join a small, ambitious team shipping meaningful work fast, reporting to the AU Marketing Lead and based in Sydney with a hybrid working model.
As Visual Designer – Practice Areas, you will own the visual identity for LEAP's Practice Area of Law verticals in Australia. Each practice area serves a different type of lawyer with distinct products, campaigns, and audiences. Your role is to create a distinct, cohesive visual identity for each practice area that sits comfortably within the LEAP master brand.
Key responsibilities include:
- Shape practice area identity by developing logos, color palettes, shapes, imagery, and visual language that give each practice area personality while maintaining brand consistency
- Bring practice areas to life by translating complex software concepts into stunning, easy-to-digest visuals for landing pages, campaigns, brochures, events, banners, booth designs, and digital assets for product launches
- Communicate product value by partnering with the Marketing Manager – Practice Areas to turn positioning and messaging into clear, effective visuals that demonstrate benefits to lawyers and firms
- Innovate with technology by experimenting with AI-driven design tools and new technologies to push creative boundaries
- Collaborate across teams including the Marketing Manager – Practice Areas, AU Visual Designer, wider AU marketing team, product, web, and practice area teams to maintain consistent and effective creative vision
This is a role for a mid-weight, self-directed designer seeking more autonomy. LEAP has been building LegalTech for 30+ years, offering the stability of an established business with the growth and startup-like energy of emerging practice areas.
Requirements:
- 5+ years' experience in graphic design, ideally in B2B, SaaS, or technology brand environments
- Standout portfolio demonstrating clean, modern, impactful aesthetic across digital, print, and motion; evidence of turning complex ideas into compelling visuals and building/evolving brand and sub-brand systems
- Proficiency in design, video, and motion graphics software including Figma, Canva, and Adobe Creative Suite
- Curiosity about new design technologies and tools, including AI, with eagerness to experiment
- Experience taking briefs from marketing and product stakeholders and leading visual direction for products or audiences
- Excellent communication and collaborative instinct; understanding that best creative work is built with other teams
- Comfort in fast-growth environments; ability to handle ambiguity and competing priorities without losing momentum
Desirable experience:
- Background in agency, startup, high-growth, or legal-sector business
- Experience designing for distinct audiences or sub-brands within one master brand
- Strong digital design and product experience
