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TULU is a post-Series A IoT and software platform revolutionizing shared access to products and services. Backed by $40M+ in funding, the company operates in 55+ cities across North America and Europe, serving 200,000+ households with smart in-building units and AI-driven usage insights.
You will own the visual and functional experience of TULU's consumer mobile app while driving creative design for B2C marketing channels. This is a high-impact role bridging Product and Growth, requiring both strong UX/UI discipline and marketing design execution.
Key Responsibilities:
- Lead design efforts for the consumer mobile app, focusing on intuitive flows, feature adoption, and user acquisition
- Design high-quality visual assets for B2C marketing campaigns: email templates (CRM), social media creatives, and landing pages
- Contribute to and maintain the Figma design system (components, patterns, documentation)
- Shape pre- and post-signup journeys with focus on optimizing acquisition and upsell funnels
- Maintain unified design language across mobile app and marketing communications
- Collaborate cross-functionally with Product, Data, and Marketing teams to launch features and campaigns
The role demands a resourceful designer comfortable as an individual contributor with a 360-degree view of the user journey—understanding how a marketing email drives app downloads and eventually subscriptions. You will balance functional UX work with high-fidelity visual design for marketing purposes, shipping fast in tight iteration loops.
REQUIREMENTS:
- 3+ years of experience designing B2C mobile applications
- Proven track record working on subscription-based business models and conversion funnels
- Mastery of Figma for product design
- Experience designing marketing collateral (emails, social media, banners) and familiarity with lightweight creative tools
- Ability to ideate, prototype, and iterate rapidly
- Nice to have: Proficiency in Adobe Creative Suite or similar for marketing assets
