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Kraken, part of Payward's modern financial infrastructure platform, is seeking a Staff Brand Designer to lead visual standards and creative execution for Kraken Consumer and Krak. This is a senior individual contributor role reporting to the Creative Lead of Consumer Creative & Design, with no direct reports but significant influence over team craft and systems.
You will design static 2D and 3D creative for product launches, campaigns, and ongoing activity. Key responsibilities include:
- Concepting, modeling, lighting, texturing and rendering 3D assets in Cinema 4D, from hero visuals to reusable libraries and templates
- Applying and extending the Kraken Consumer brand across surfaces (organic social, lifecycle, web, illustration) while maintaining cohesion and avoiding repetition
- Designing initiative-specific work including partner-branded assets for launches like IPOs and purpose-built illustration for go-to-market moments
- Building scalable systems: Figma component libraries, marketing templates, and modular campaign kits with localization-ready layouts
- Integrating AI-assisted production as a core workflow tool, with judgment about when it adds value
- Bringing strategic ideas to briefs and pushing back constructively when direction is unclear
- Versioning and localizing work across markets, languages and formats with layouts that survive translation
- Partnering with Product Marketing, compliance and regional teams for approvals without losing creative intent
- Collaborating with motion, web, performance and AI video designers to ensure 3D and static work translates across formats
- Setting and maintaining high craft standards, giving clear constructive feedback to peers
This role sits within a high-volume in-house creative team that owns end-to-end creative execution, working closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and regional leads.
REQUIREMENTS:
- 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category
- Portfolio demonstrating: brand and static work, at least one 3D piece with process notes, work adapted for multiple formats/markets, and a system or template set others have built from
- Command of Cinema 4D and surrounding 3D workflow (modeling, lighting, materials, rendering) with shipped work
- Expert-level Figma: components, auto layout, variables, and handoff-ready files
- Strong layout, hierarchy, typography and composition that hold up at small sizes and in multiple languages
- Hands-on experience with AI-assisted production tools and good judgment about workflow integration
- Comfort working within regulatory constraints, including layouts accommodating risk warnings, disclaimers and market-specific requirements
- Working fluency in Adobe CC (Photoshop, Illustrator, After Effects for light motion)
- Speed without sloppiness; comfort with fast turnarounds, multiple review rounds and late changes
- Solid instinct for plain language and clear communication; value-first approach without hype or jargon
- Curiosity about investing and crypto, with ability to make the space legible to others
