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Kraken, part of Payward's modern financial infrastructure platform, is seeking a Staff Brand Designer for its Consumer Creative & Design team. This senior individual contributor role owns end-to-end creative execution for Kraken Consumer and Krak, setting the visual standard across performance ad creative, 2D and 3D design, motion design, AI video creative, and web design.
You will design static 2D and 3D creative for product launches, campaigns, promotions and always-on activity. Core responsibilities include concepting, modeling, lighting, texturing and rendering 3D assets in Cinema 4D—from hero visuals to reusable asset libraries and templates. You'll apply and extend the Kraken Consumer brand across all surfaces (organic social, lifecycle, web, illustration) while maintaining cohesion without repetition. You'll design initiative-specific work including partner-branded assets for launches like IPOs and purpose-built illustration for go-to-market moments.
A key part of the role is building scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts so other designers, teams and automated workflows can produce on-brand work quickly. You'll integrate AI-assisted production as a core part of brand creation, knowing when it accelerates work and when it doesn't. You'll bring ideas to briefs rather than executing them literally, pushing back with a point of view when needed. You'll version and localize work across markets, languages and formats, partner with Product Marketing and compliance teams to get work approved, and collaborate with motion, web, performance and AI video designers. You report to the Creative Lead, Consumer Creative & Design, with no direct reports. This is a senior IC role where you set the bar for brand and 3D quality, build systems others work from, and mentor colleagues on design questions.
REQUIREMENTS:
- 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category
- Portfolio demonstrating brand and static work, at least one 3D piece with process notes, work adapted for multiple formats/markets, and a system or template set others built from
- Command of Cinema 4D and surrounding 3D workflow (modeling, lighting, materials, rendering) with shipped work
- Expert-level Figma: components, auto layout, variables, and handoff-ready files
- Strong layout, hierarchy, type and composition that hold up at small sizes and in multiple languages
- Hands-on experience with AI-assisted production tools and good judgment about workflow integration
- Comfort working inside regulatory constraints, including layouts accommodating risk warnings, disclaimers and market-specific requirements
- Working fluency in Adobe CC (Photoshop, Illustrator, After Effects for light motion)
- Speed without sloppiness; comfort with fast turnarounds, multiple review rounds and late changes
- Solid instinct for plain language and clear communication: value first, no hype, no jargon
- Curiosity about investing and crypto, and ability to make the space legible to others
