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Despegar is Latin America's leading travel-tech platform (part of Prosus ecosystem) seeking a Senior Loyalty Analyst to design and optimize loyalty strategies impacting millions of travelers across the region.
You will be a key member of the Loyalty team, working across a comprehensive benefits ecosystem including coupons, Pasaporte, co-branded cards, Club Despegar subscription model, and strategic partnerships. This role bridges data analytics with business strategy—you'll identify retention and repurchase opportunities, manage cross-functional initiatives, and scale successful programs across multiple markets.
Key Responsibilities:
- Analyze loyalty data using SQL and visualization tools to detect behavioral patterns, identify customer journey friction points, and propose initiatives to increase engagement, retention, and lifetime value
- Lead end-to-end loyalty projects, coordinating internal stakeholders (Marketing, Brand, Financial Partnerships, Commercial) and external partners to ensure alignment and effective execution
- Evaluate loyalty program performance across Argentina, Mexico, Colombia, and Brazil; identify improvement opportunities and design strategies to maximize adoption and benefit utilization
- Co-design innovative loyalty products with a customer-centric approach by gathering feedback, validating hypotheses, and building features that solve real user and partner needs
- Execute strategic initiatives, define KPIs, monitor real-time performance, and make agile adjustments based on results (Fail Fast, Learn & Scale methodology)
- Build dashboards and analyze conversion funnels and key loyalty metrics to ensure initiatives directly contribute to retention, repurchase, and incremental revenue targets
- Develop strategic partnerships and regional synergies (similar to iFood model in Brazil) to create new point-accumulation sources, user acquisition channels, and competitive differentiation
- Identify high-impact initiatives proven in one market and design replication strategies adapted to other LATAM markets
Requirements:
- Education: Engineering, Economics, Business Administration, or related field
- Minimum 2 years of experience in Loyalty, Marketing Performance, Commercial Planning, Growth, or Business Intelligence (required)
- Hard skills (required): Data analysis, SQL-based insights and reporting; data visualization tools (Looker Studio, Power BI, Tableau); AI tools (prompt engineering, agents, automation)
- Desirable: Intermediate English; end-to-end project management experience; travel-tech or airline industry knowledge
Work arrangement: Hybrid (2 days per week in Buenos Aires office). Benefits include Despegar product discounts, health insurance (SMG), 5 additional paid days off (Despegar Week), Gympass, birthday day off, bonuses, university development agreements, childcare reimbursement, and extended parental leave.
