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Senior Platform Engineer, MarTech

Twin Health - Remote - Remote - posted 2026-10-12

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Salary: USD 145,000 - 165,000 / annual

Twin Health is seeking a Senior Platform Engineer to own and operate the marketing and communication platforms that power customer acquisition, enrollment, and engagement. You will be the technical owner of Braze (journey orchestration), Hightouch (reverse-ETL/CDP), and related MarTech infrastructure, ensuring reliable campaign delivery and customer data activation across the organization. In this role, you will collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data teams to translate business needs into platform capabilities. You will manage shared intake and prioritization, define scope and delivery timelines, and escalate competing priorities to engineering leadership. Key responsibilities include: - Own configuration, support, and continuous improvement of Braze, Hightouch, Snowflake, Salesforce, and mail vendor integrations as shared infrastructure. - Standardize reusable Braze Canvas architecture, templates, and build processes with testing and release checks. - Maintain reliable integrations ensuring accurate customer attributes, events, audience synchronization, and reporting data. - Implement platform personalization capabilities including Liquid templates, behavioral triggers, and send-time optimization. - Monitor reliability, data integrity, and deployment metrics; improve dashboards and automated alerts. - Troubleshoot platform and delivery issues; coordinate with vendors to resolve root causes. - Develop and support landing pages, APIs, webhooks, and automation; extend integrations to Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services. - Apply testing, safe deployment, secure access, credential management, consent handling, and data protection practices. - Implement and govern website tracking via Google Tag Manager with server-side tagging, consent-mode integration, and conversion APIs respecting privacy and healthcare data restrictions. Twin Health is a venture-backed digital health company (Series E, $100M+ raised) applying AI Digital Twin technology to metabolic health management. The company has been recognized for innovation and culture, backed by leading firms including Sequoia, Sofina, Temasek, and ICONIQ Growth. REQUIREMENTS: - Bachelor's degree in Computer Science, Engineering, or related STEM field - 3+ years of relevant experience in MarTech engineering, marketing technology operations, or platform integrations with ownership of production platforms and stakeholder delivery - Strong communication and collaboration skills; ability to translate business requests into clear technical requirements and manage expectations - Hands-on experience building and operating multi-step customer journeys in a journey orchestration platform (e.g., Braze, Iterable, Customer.io, SFMC) including segmentation, event-triggered logic, and Liquid or similar templating - Proficiency in SQL and understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systems - Working programming skills in Python/Java, JavaScript/TypeScript, or comparable language for automation and integrations, with experience troubleshooting REST APIs, webhooks, and authentication - Full-stack development experience with HTML, CSS, JavaScript, backend services, and APIs is preferred - Must be authorized to work for any employer in the U.S.; unable to sponsor or take over sponsorship of employment visa at this time PREFERRED QUALIFICATIONS: - Experience with Salesforce, Snowflake, mail vendor integrations, or communication technologies (Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS, email delivery infrastructure) - Hands-on experience implementing and maintaining website tracking through tag management systems (Google Tag Manager, Adobe Tags) including data layer design and consent management platform integration - Experience with Git, automated testing, CI/CD, cloud deployments, and platform monitoring or analytics dashboards - Experience with email deliverability, consent management, or healthcare technology and sensitive customer information - Prior experience with AI-native products or internal developer platforms - Experience in fast-paced, high-growth startup environments

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