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Kraken, one of the world's longest-standing crypto platforms with over 10 million users, is seeking a Senior Performance Video Creative to own end-to-end paid video production for Kraken Consumer and Krak products.
You will concept, produce, and ship high-performing paid video across product launches, campaigns, promotions, and always-on activity. You'll build for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, with deep platform-native instincts about what wins where and how to adapt creative to each platform's specs and native feel.
Key responsibilities include:
- Owning paid video creative across multiple workstreams, typically a dozen in flight simultaneously, spanning formats and markets
- Conceptualizing and cutting performance video as complete cross-format campaign sets
- Producing AI-generated and AI-assisted video, treating gen AI as a core production method; maintaining current tooling and building repeatable workflows for the team
- Bringing original, culturally timely, internet-native concepts to briefs—pitching experimental ideas alongside business-as-usual work
- Versioning and localizing video at scale across markets, languages, formats, and regulatory requirements
- Building creative with testing in mind, reading performance data, forming hypotheses about why variants win, and translating results into the next round of hooks and cuts
- Flexing into AI-assisted paid static when campaigns require it
- Partnering with Product Marketing, compliance, and regional teams to navigate approvals without losing creative impact
- Maintaining high craft standards and clean files that others can build on
This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design. Senior here means craft and speed leadership: you set the bar for paid video on the team, collaborate closely across Kraken, and are the go-to person for video questions.
Requirements:
- 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming, or another regulated category
- Portfolio submission required with your application, including: two or three full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling vs. your contribution, and one tested concept with data insights and changes made
- Real video skills from concept through finished, sound-designed cut
- High-level command of gen AI video and image tooling with shipped work to demonstrate
- Platform-native instincts across Meta, TikTok, and YouTube; ability to explain why the same idea needs different builds per platform
- Experience inside a structured creative testing program; fluency in metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS); ability to identify real winners and translate test results into creative decisions
- Fluency in internet and meme culture with comedic instincts and feel for cultural timing
- Speed without sloppiness; comfort with fast turnarounds, multiple review rounds, and late changes
- Comfort working inside regulatory constraints with work that survives risk warnings, disclaimers, and market-specific requirements
- Solid copywriting instinct for scripts and on-screen text; plain language, value-first approach, no hype or jargon
