SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Kraken, one of the world's longest-standing crypto platforms with over 10 million users, is seeking a Senior Performance Video Creative to own end-to-end paid video production for Kraken Consumer and Krak products.
You will concept, produce, and ship paid video across product launches, campaigns, promotions, and always-on activity. You'll build for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, with deep platform-native instincts about what wins where and how to adapt creative to each platform's specs and native feel. You'll produce AI-generated and AI-assisted video as a core production method, maintaining current tooling as models evolve and building repeatable workflows for the team.
This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design, with no direct reports. Senior here means craft and speed leadership—you set the bar for paid video on the team, collaborate closely across Kraken, and are the go-to person for video questions.
Key responsibilities include: conceptualizing and cutting performance video for complete cross-format campaign sets; versioning and localizing video at scale across markets, languages, formats, and regulatory requirements (typically a dozen workstreams in flight monthly); building creative with testing in mind and translating performance data into the next round of hooks, concepts, and cuts; pitching culturally timely, internet-native concepts alongside business-as-usual work; flexing into AI-assisted paid static when needed; partnering with Product Marketing, compliance, and regional teams for approvals; and maintaining high craft standards with clean files for team collaboration.
The Consumer Creative & Design team owns end-to-end creative execution, covering performance ad creative, 2D and 3D design, motion design, AI video creative, and web design. You'll work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle, and regional leads, holding the line on brand and messaging quality across paid, owned, and organic surfaces.
REQUIREMENTS:
- 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming, or another regulated category
- Portfolio submission required with your application, including: two or three full video cuts; at least one AI-generated or AI-assisted piece with notes on tooling vs. your contribution; one tested concept with data insights and changes made; paid video examples with briefs, objectives, and results where shareable
- Real video skills from concept to finished, sound-designed cut
- High-level command of generative AI video and image tooling with shipped work to demonstrate
- Platform-native instincts across Meta, TikTok, and YouTube; ability to explain why the same idea needs different builds per platform
- Experience inside a structured creative testing program; fluency in performance metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS); ability to identify winners vs. low performers and translate test results into creative decisions
- Fluency in internet and meme culture with comedic instincts and feel for cultural timing
- Speed without sloppiness; comfort with fast turnarounds, multiple review rounds, and late changes
- Comfort working inside regulatory constraints with work that survives risk warnings, disclaimers, and market-specific requirements
- Solid copywriting instinct for scripts and on-screen text; plain language, value-first approach without hype or jargon
