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Salary: GBP 75,000 - 85,000 / annual
Fresha is an AI-powered operating system for the global beauty and wellness industry. Recently achieving unicorn status with $1B valuation following an $80M investment from KKR in May 2026, Fresha operates at global scale across Europe, North America, the Middle East, and Asia Pacific. The platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with 1.5+ billion appointments booked to date.
You will join as Senior Marketing Analyst, Growth, reporting to the Head of Analytics. This is a senior individual contributor role with clear progression opportunities toward Principal Analyst or Analytics Manager as your scope expands.
Fresha operates two distinct products: a B2C marketplace and app used by millions of consumers, and a B2B software platform for business partners. You will own campaign performance and CRM/lifecycle strategy across both surfaces, turning consumer and partner segments into targeted, effective marketing as investment scales significantly.
Key Responsibilities:
- Own marketing performance analytics across paid search, paid social, SEO, and organic channels for both B2B and B2C, including campaign-level efficiency and budget allocation
- Own CRM and lifecycle strategy—messaging, win-back campaigns, and experiments that improve consumer and partner stickiness
- Design and run marketing experiments (messaging, creative, lifecycle tests) with statistically rigorous read-outs
- Develop and apply attribution modelling, incrementality testing, and Media Mix Modelling (MMM) to guide channel and budget decisions
- Deliver regular trade and performance reporting that turns campaign data into decision-useful insight
- Own budget and target tracking as marketing investment scales, flagging efficiency risks proactively
- Support automation of campaign quality control, catching inefficiencies faster than manual review
- Write production-grade SQL and Python; contribute analytics logic into dbt models via GitHub
- Use AI-assisted development tools (Claude Code or similar) as a normal part of workflow
- Collaborate broadly across Performance Marketing, Brand, Product Growth, CRM, and Analytics teams
- Partner with stakeholders to shape questions, not just answer them
- Mentor and set standards as scope grows
The role operates under three core principles: understand what's really going on (not just report requested numbers); partner with the business rather than simply serve it; and raise what matters before being asked.
Requirements:
- 4–8 years in a senior analyst role spanning marketing, CRM, or lifecycle analytics, ideally in a marketplace, subscription, or platform business
- Strong SQL and Python skills used daily for analysis, with hands-on experience contributing to dbt models and working in GitHub-based workflows
- Experience with SEO and performance marketing (paid search, paid social) and campaign performance analysis
- Experience with CRM platforms (Fresha uses HubSpot) and designing or evaluating lifecycle/triggered messaging
- Practical experience with attribution, incrementality testing, and Media Mix Modelling (MMM)—using these to inform decisions, not just report on them
- Comfortable designing and reading out experiments in a statistically rigorous way
- Track record of connecting marketing activity to commercial outcomes, not just channel-level reporting
- Fluent use of AI agents (e.g. Claude Code or similar) to support analytical workflows
Bonus:
- Worked in B2B SaaS or consumer marketplaces (ideally both)
- Exposure to product analytics (e.g. Amplitude or similar)
- Experience mentoring junior analysts or setting standards others follow
- Experience working in small teams and startup environments
