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Airwallex is an AI-native financial operating system serving over 675,000 businesses globally, including McLaren Racing, Qantas, SHEIN, and TikTok. The company operates as the regulated backbone for global payments across North America, Europe, the Middle East, and Asia-Pacific, with 2,700+ employees across 27 offices.
In this role, you will lead the operating, measurement, and systems layer for Airwallex's global product-led growth engine. You'll combine people leadership with hands-on ownership of funnel analytics, experimentation, campaign measurement, and growth technology to improve the customer journey from acquisition through activation, first transaction, retention, and expansion.
Key responsibilities include:
- Building and scaling operating mechanisms, KPI frameworks, dashboards, experimentation processes, campaign operations, tracking standards, and growth technology that convert customer, product, campaign, payment, and business-performance data into clear decisions.
- Leading and developing a team responsible for growth operations, analytics, experimentation, and systems, including hiring, coaching, prioritization, performance management, and capability building.
- Owning end-to-end funnel and customer journey analytics across the full lifecycle, identifying conversion gaps, payment friction, and opportunities to improve product adoption and gross profit per customer.
- Partnering cross-functionally with Growth Innovation, Growth Lifecycle, Growth Product, Growth Platform and Systems, Product, Marketing, Data and Analytics, Engineering, Sales and Commercial, Finance, Legal, Risk, Compliance, and regional Growth teams.
- Establishing reliable campaign and experiment measurement practices, including campaign IDs, tagging conventions, data-quality checks, attribution requirements, control methodologies, and post-launch readouts.
- Improving growth technology and operational processes by identifying tooling gaps, automating recurring analysis and reporting, and applying AI responsibly with appropriate human review and controls.
The team is building a unified, AI-native growth system across product, sales, and marketing, combining consumer-technology speed with the precision, trust, and regulatory complexity of global B2B finance. You'll work from the San Francisco office on Mondays, Wednesdays, and Thursdays.
REQUIREMENTS:
Essentials:
- 10+ years of experience in Growth, Growth Strategy & Operations, Product Growth, Product Analytics, Revenue Operations, Business Operations, or a related field.
- 3+ years of experience managing and developing teams, including hiring, coaching, setting priorities, and managing performance.
- Demonstrated experience owning growth strategy and operations across complex, cross-functional initiatives with multiple stakeholders, dependencies, and changing priorities.
- Proven experience building and operating funnel analytics, KPI frameworks, dashboards, experimentation programs, or performance-reporting systems that informed business decisions.
- Strong analytical and problem-solving skills, with the ability to work comfortably with customer, product, campaign, payment, and business-performance data.
- Demonstrated experience translating analysis and strategic priorities into operating processes, measurable outcomes, and scalable execution.
- Excellent written and verbal communication skills, including the ability to synthesize complex findings and present clear recommendations to senior stakeholders.
Preferred:
- Experience in payments, fintech, B2B SaaS, or another high-growth, product-led environment, with a strong understanding of customer onboarding, activation, payment conversion, product adoption, retention, and expansion.
- Hands-on proficiency with SQL and analytics or business intelligence tools such as Looker, Tableau, Hex, Amplitude, Mixpanel, Snowflake, dbt, or equivalent platforms.
- Experience building scalable growth systems across CRM, marketing automation, customer data platforms, experimentation tooling, campaign operations, data-quality governance, and reporting automation.
- Experience analyzing payment-specific metrics and friction points, such as authorization or approval rates, payment-method performance, onboarding or KYC/KYB completion, risk-related drop-off, payment recovery, or first-transaction conversion.
- Experience partnering with Product, Engineering, Marketing, Sales, Finance, Legal, Risk, Compliance, and regional teams in a regulated or technically complex environment.
- A builder's mindset, strong intellectual curiosity, resilience, and comfort operating in ambiguity while influencing across functions and developing a high-performing team.
