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Hiya is a B2B SaaS company focused on making business calls more trusted, useful, and effective through branded calling, caller identity, call performance insights, and voice security capabilities.
You will serve as a Senior GTM Engineer responsible for driving digital growth strategy and execution across the company's web presence. Your core responsibilities span five key areas:
**Digital Growth & Optimization**: Translate positioning and campaign strategy into high-converting web experiences. Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution. Develop testing hypotheses and roadmaps to improve performance of top pages, increasing experimentation velocity across enterprise and product-led growth (PLG) segments.
**Website Architecture & Platform Evolution**: Lead migration from Webflow to a modern headless CMS (Contentful, Sanity, Storyblok, or similar). Architect a scalable React/Next.js-based frontend with modular systems enabling rapid campaign and landing page deployment. Maintain strong engineering standards while supporting marketing speed, and establish performance, accessibility, and technical SEO best practices.
**AI-Enabled Marketing Innovation**: Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization. Automate content production and experimentation workflows. Explore conversational and adaptive digital experiences.
**Global Expansion & Localization**: Own international website expansion across 20+ markets. Design and scale multi-language, multi-region architecture. Build localization workflows within the CMS, optimize regional SEO and performance, and ensure global compliance and performance standards.
**Analytics, Attribution & Martech Integration**: Architect and implement event tracking, data layers, and attribution frameworks. Maintain hands-on ownership of Google Analytics 4, Amplitude, and Google Tag Manager. Ensure clean data flow between website, CRM, marketing automation, and PLG systems. Align web experimentation with paid, organic, lifecycle, and product initiatives.
**Experience & Performance Standards**: Ensure best-in-class mobile and desktop experiences. Maintain Core Web Vitals and performance benchmarks. Champion UX, messaging clarity, and accessibility best practices.
Hiya operates with high transparency and autonomy. You'll be expected to take ownership, form opinions, engage directly with hard problems, work through ambiguity, weigh tradeoffs, and take responsibility for results while maintaining a high bar for quality and customer trust.
**Requirements:**
- 5–8+ years in growth engineering, frontend engineering, or product-focused web development
- Strong React/Next.js (or similar modern frontend framework) experience
- Experience leading headless CMS implementations or migrations
- Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.)
- Experience implementing A/B testing and experimentation frameworks
- Strong understanding of technical SEO, GEO, and AEO and performance optimization
- Experience integrating APIs and third-party systems into web platforms
**Preferred Qualifications:**
- Experience in B2B SaaS or PLG environments
- Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
- Experience integrating AI APIs (OpenAI, Anthropic, etc.)
- Multi-channel support solutions experience (chatbots, AI Voice Agent, etc.)
- Experience building multi-language and international web properties
