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Salary: USD 254,500 - 445,400 / annual
ServiceNow seeks a Senior Director of Product Creative Direction to define and evolve the visual expression of its product portfolio. This is a product-focused creative leadership role within the Product Design team, which partners with Engineering and Product Management from the outset to create enterprise software experiences that are clear, coherent, modern, and distinctly ServiceNow.
In this role, you will define a differentiated visual direction for the product portfolio grounded in brand, customer needs, product strategy, and the evolving relationship between people and AI. You will establish a clear point of view across typography, color, composition, iconography, illustration, motion, data visualization, and density. You will create future-state concepts, reference experiences, and exemplars that make the visual direction tangible and work with Design Systems, Product Design, Content Design, Accessibility, Localization, and Research to translate the visual language into scalable foundations, components, patterns, and guidance.
Key responsibilities include partnering with Design Systems, Product Management, and Engineering throughout the software development lifecycle to ensure creative direction is applied effectively in shipped products. You will define where consistency is essential, where variation creates value, and how teams can extend the system without creating bottlenecks. You will lead the strategy for AI-enabled creative exploration, prototyping, asset creation, system evolution, and evaluation, moving promising approaches from experimentation to repeatable practice through pilots, playbooks, training, and measurable adoption goals.
You will provide creative direction and hands-on critique for priority cross-product initiatives while reinforcing product-team ownership. You will partner with Brand and Marketing to ensure the company expression and product experience tell a coherent story while remaining useful and native to interactive software. You will make accessibility intrinsic to the creative vision and visual foundations, partnering with Accessibility and Engineering to meet or exceed WCAG 2.2 AA standards.
This role includes leading, developing, and attracting exceptional visual, motion, and multidisciplinary design talent. You will build the culture, enablement, and shared critique practices that help product designers and distributed visual designers understand, apply, and continually raise the visual craft bar. You will build a network of creative leaders and contributors across business units who can extend the direction while maintaining coherence.
QUALIFICATIONS:
Preferred Qualifications:
- 12+ years of experience in product design, visual design, experience design, creative direction, or related field, including significant leadership experience shipping complex digital products
- Portfolio demonstrating exceptional visual craft and creative leadership across shipped product experiences, not only brand campaigns or marketing communications
- Experience defining or materially evolving a visual language across a complex, multi-product software portfolio
- Deep understanding of design systems, including visual foundations, design tokens, components, patterns, governance, contribution models, and the relationship between design and code
- Demonstrated experience adopting AI-enabled creative tools and workflows and moving teams from isolated experimentation to sustained, responsible use at scale
- Proven ability to influence senior executives and align multiple organizations without relying solely on reporting authority
- Expert command of typography, color, composition, interaction, motion, and information hierarchy, with judgment to apply them to dense and complex product workflows
- Strong systems thinking and ability to connect inspiring creative ideas to the practices and adoption mechanisms required to make them real at scale
- Demonstrated commitment to accessible and inclusive design, with working knowledge of WCAG and platform accessibility considerations
- Excellent communication, storytelling, facilitation, and critique skills, including ability to make a direction compelling to executives and actionable for delivery teams
- Experience leading leaders and building high-performing, inclusive creative teams
Basic Qualifications:
- Experience participating in the complete product development lifecycle of web and/or software applications
- Experience working as a member of cross-functional Product Management, Engineering, and Design teams
- Experience leading creative teams and partnering across a complex organization
