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Carwow is one of Europe's largest online car-changing destinations, combining technology, media, and automotive expertise. The company grew over 50% last year with nearly £3bn in cars bought on site. In 2024, Carwow acquired Autovia (creators of AutoExpress and Evo magazines), doubling its audience. The group now operates one of the world's largest YouTube channels with nearly 10m subscribers and over 1.1 billion annual views, sells 1.2 million print magazine copies, and reaches over 350 million annually through web content.
Brand Creative is the central creative studio for all brands within the Carwow Group. As the Senior Brand Designer and sole permanent designer in the team, you will play a central role in shaping how the group communicates visually across all channels. You will balance conceptual thinking with hands-on craft, ensuring brands remain consistent, recognizable, and creatively ambitious.
Key responsibilities include:
- Deliver high-quality design across brand, campaign, social, print, CRM, paid media, and editorial channels
- Partner with the Head of Creative, Creative Strategist, and Copywriters to develop insight-led creative ideas and campaign directions
- Interpret brand guidelines pragmatically, knowing when to follow, adapt, or propose improvements
- Produce scalable assets: layouts, toolkits, templates, and visual systems supporting efficiency across the group
- Concept and create social-first paid video content for YouTube and Meta platforms
- Collaborate with Product Designers to ensure brand and campaign creative translates into digital journeys
- Present work with clarity, explaining rationale, constraints, and design impact
- Provide constructive feedback to freelancers and ensure alignment with brand expectations
- Bring structure and consistency to design delivery through file organization, templating, and process improvements
- Contribute to Carwow's Creative Community, sharing inspiration and strengthening creative culture
- Proactively explore AI solutions in creative workflows
You will work closely with marketing, content, product, and editorial teams while operating independently, solving problems proactively, and bringing structure to a fast-moving creative environment. You'll also support onboarding and coaching freelancers in guidelines and internal systems.
REQUIREMENTS:
- Strong portfolio showcasing both concept development and crafted design across digital and print, preferably including a 360 campaign from ATL to tactical performance assets
- Proficiency in Figma, Illustrator, InDesign, and Photoshop with consistent attention to detail
- Ability to create coherent campaign executions from early concepts to multi-channel rollouts
- Experience adapting design to fit channel needs, especially across social and performance environments
- Comfortable collaborating creatively with copywriters and stakeholders; able to offer clear, thoughtful feedback
- Self-sufficient, organized, and proactive; confident managing multiple projects without heavy oversight
- Strong understanding of visual trends, social formats, and the role of motion in brand expression
- Natural collaborator who enjoys working across disciplines and connecting with other creatives
BONUS SKILLS:
- Motion design capability (After Effects and Premiere Pro)
- Interest or experience in shooting UGC-style short-form content
- Illustration or iconography skills
- Interest in creative operations, workflow improvements, or building toolkits (including AI solutions)
