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Salary: USD 89,000 - 140,000 / annual
Braze is seeking a Sales Operations Systems and Data Lead to architect the technical foundation and data strategy powering the global sales organization. Reporting to the Senior Manager of Sales Operations, you will eliminate seller friction by owning GTM tech stack management, building high-integrity workflows, leading continuous Salesforce data cleanup initiatives, and deploying AI-driven solutions. You will directly fuel top-of-funnel growth by designing data pipelines for sourcing and enriching new accounts.
Key Responsibilities:
Systems Engineering & Tech Stack Management: Lead technical configuration and governance of Salesforce and the broader GTM stack (Openprise, Clay, Tray.io, etc.). Architect and maintain advanced automations using AI to reduce manual work and streamline account sourcing, enrichment, and routing. Manage the end-to-end lifecycle of GTM tools, from vendor selection and integration to user provisioning and ticket-based troubleshooting.
Data Strategy & Governance: Build scalable cleansing, deduplication, and enrichment workflows across all GTM data sources. Establish policies to improve data quality, governance, and cross-platform alignment. Partner with Marketing and Sales to translate the Ideal Customer Profile (ICP) into technical signals to capture high-quality, actionable data for outbound teams.
Process Optimization: Redesign Opportunity management, approval flows, and renewal/expansion handoffs to increase seller productivity. Lead User Acceptance Testing (UAT), document SOPs, and conduct training to ensure high adoption of GTM tools and Salesforce system enhancements.
Insights & Cross-Functional Collaboration: Serve as the Sales Operations team's Subject Matter Expert (SME) for data transformation, translating data into business solutions for stakeholders. Develop dashboards and KPIs to track system health, data quality trends, and the ROI of automation initiatives. Execute cross-functional GTM leadership data projects focused on TAM enrichment, white-space analysis, and strategic account segmentation.
As the primary steward of GTM technology, you will architect robust reporting frameworks to ensure the Salesforce ecosystem remains a scalable, well-governed system of record that drives revenue productivity.
Requirements:
- 5+ years of hands-on Salesforce administration experience in a complex, fast-paced environment (certifications a plus)
- Highly preferred experience with Openprise, Clay, and/or Tray.io
- Experience managing sales data tech stack
- Experience administering and implementing AI-powered tools or workflows in a Go-to-Market Operations / Sales Operations context
- Strong proficiency in data analytics and reporting (Looker, Tableau, advanced Excel, Python and/or other advanced tools preferred)
- Proven experience gathering business requirements and translating them into well-architected system solutions
- Strong production support mindset, with the ability to balance urgent issues against longer-term platform improvements
- Excellent project management and communication skills