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Cohere is a leading enterprise AI company building cutting-edge foundation models and end-to-end products for businesses. This Revenue Enablement Program Manager role is based in EMEA and reports to the Head of Sales Enablement, responsible for designing and executing enablement programs that drive sales effectiveness across the region.
You will own enablement initiatives end-to-end—from strategy and design through rollout, measurement, and continuous iteration. Key responsibilities include:
- Design and deliver high-impact enablement programs (playbooks, battle cards, demo scripts, certification programs) aligned with Cohere's solutions and GTM priorities
- Partner cross-functionally with Product, Marketing, Sales Leadership, and RevOps to embed enablement into every stage of the sales lifecycle
- Establish and track KPIs (win rates, sales cycle efficiency, ramp time, deal velocity) to measure program ROI and refine initiatives
- Operationalize enterprise sales methodologies (MEDDPICC) into daily seller behavior through deal reviews, coaching, and planning
- Build scalable certification paths that accelerate new seller productivity across regions and cultures
- Maintain and evolve the enablement content platform for global adoption
- Identify automation opportunities and develop AI workflows to improve team productivity
- Work directly with field leadership on joint calls, deal coaching, and in-market visits
- Translate field insights into updated content, playbooks, and qualification guides
- Keep sellers current on product lineup, competitive positioning, and use-case narratives
- Balance live training, program management, and strategic planning across time zones
Cohere is remote-friendly with offices in Toronto, London, NYC, San Francisco, Montreal, Paris, Berlin, and Seoul. The company offers comprehensive benefits including health/dental, RRSP/401K matching, 100% parental leave top-up for 6 months, 6 weeks paid vacation, education stipends, and a $500 home office stipend.
QUALIFICATIONS:
- 5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)
- Experience supporting multi-region sales organizations with cultural and time zone awareness
- Proven ability to design and ship programs from scratch
- AI-fluent with track record of scaling enablement using AI tools
- Field-oriented approach; thrive on direct deal reviews and coaching
- Mastery of enterprise sales methodologies (MEDDPICC, Command of the Message) and CRM systems (Salesforce)
- Clear communication across all levels (reps to leadership)
- Comfort with ambiguity and building in fast-paced environments
- Bachelor's degree or equivalent experience
NICE TO HAVE:
- Technical fluency in AI/ML concepts (RAG, model selection, competitive differentiation)
- Enterprise software sales experience
- Sales enablement/instructional design certification
- Hyper-growth enablement scaling experience
- Additional regional languages
About Cohere
AI / Data / Infrastructure — enterprise generative AI models and tooling for businesses.
