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Salary: USD 120,000 - 150,000 / annual
onX is a high-growth outdoor technology company seeking a Product Launch Manager to drive the end-to-end launch of an exciting new connected product experience designed to integrate with the onX Hunt app. This role will own launch execution from beta through broader commercial availability, coordinating across engineering, operations, marketing, and customer experience teams.
You will independently manage launch timelines, milestones, and deliverables while keeping cross-functional teams aligned. Key responsibilities include: owning the end-to-end launch timeline and dependencies; coordinating activities from beta through broader availability; partnering with manufacturing partners on production schedules; proactively identifying and managing risks and roadblocks; driving day-to-day execution with clear ownership and accountability; monitoring launch readiness and addressing gaps; facilitating transparent communication across stakeholders; and navigating execution challenges independently while escalating complex trade-offs to leadership.
You will also explore opportunities to embed AI as a repeatable co-pilot in launch workflows, integrating experimentation thoughtfully with sound judgment. The role reports to the Director of Connected Devices.
onX is a distributed company with 400+ employees across the U.S., with physical offices in Bozeman and Missoula, MT, and virtual "Basecamps" in Austin, Denver, Kalispell, Minneapolis, Portland, Salt Lake City, and Seattle. The company operates with clear goals and structure while emphasizing individual ownership and autonomy. You'll have the opportunity to apply lessons learned from this launch to improve processes and establish foundations for future product launches.
REQUIREMENTS:
- Bachelor's degree in Business, Engineering, or related field, or equivalent practical experience
- 4+ years of experience in program management, project management, product launches, or related cross-functional initiatives
- Experience with physical or hardware products is required
- Demonstrated ability to independently coordinate multiple workstreams, manage competing deadlines, and drive projects to completion
- Strong project management skills: timeline development, milestone tracking, dependency management, risk mitigation
- Experience collaborating with cross-functional stakeholders, building alignment, and driving accountability without direct authority
- Strong problem-solving skills with ability to anticipate challenges and recognize when escalation is needed
- Excellent written and verbal communication skills for diverse stakeholders
- Ability to navigate ambiguity, adapt to evolving priorities, and maintain momentum in fast-paced environments
- Ability to thoughtfully explore and apply AI tools while exercising sound judgment and validating outputs
- Permanent US work authorization required
- Ability to travel quarterly for multiple days to corporate office or onX strategic locations
BONUS QUALIFICATIONS:
- Experience supporting launch of new physical product or product category from beta through commercial availability
- Experience with devices integrating hardware, software, and subscription/membership services
- Experience coordinating production schedules and dependencies with overseas manufacturing partners
