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Yassir is a leading super-app for on-demand services operating across the Maghreb region (Algeria, Morocco, Tunisia, Senegal, France, and sub-Saharan Africa). The company has raised approximately $200M from top-tier investors including BOND and Y Combinator.
You will join the creative team to design and produce high-performing advertising visuals and animations, leveraging the latest generative AI innovations (image, video, animation). Working closely with Creative Strategists and the media team, you will transform advertising concepts into impactful creative assets across multiple formats (Display, Social, DOOH, Video).
Key Responsibilities:
**Creative Design & Production**
- Create animated HTML5 banners, short videos, and static visuals optimized for programmatic and social media platforms.
- Integrate and animate graphic elements (images, typography, icons, videos) while adhering to brand guidelines.
- Use AI tools (MidJourney, DALL·E, Runway, Stable Diffusion) to generate or enhance creative assets.
- Establish hybrid creative workflows combining traditional design with AI generation to accelerate production.
**Collaboration**
- Work with Creative Strategists to translate concepts into operational deliverables.
- Adapt creative work to platform-specific technical constraints (DV360, Meta, TikTok, Google Ads).
- Provide organized, optimized source files (Photoshop, After Effects, Figma).
**Optimization & Performance**
- Conduct visual A/B testing by designing variants to measure impact on CTR, conversion, and engagement.
- Monitor and integrate creative trends (motion design, innovative formats, generative AI).
- Prepare reusable templates to accelerate future campaign production.
**Technical Asset Management**
- Ensure compliance with weight, resolution, and compatibility constraints for programmatic distribution.
- Prepare complete HTML5 packages, optimized videos, and multi-format exports.
- Manage assets rigorously in the Digital Asset Management (DAM) system.
**Requirements:**
- Experience in digital graphics and motion design, ideally in advertising or media environments.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and Google Web Designer.
- Knowledge and hands-on experience with generative AI tools for image/video (MidJourney, Runway, DALL·E, Stable Diffusion).
- Understanding of technical constraints in programmatic and social ad campaigns.
- Ability to manage multiple projects in parallel with strong attention to detail and responsiveness.
- Strong written and verbal communication in French and English; collaborative mindset.
