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Salary: CAD 90,000 - 110,000 / annual
Marketing Operations Manager at Traction Complete, a Salesforce-platform company serving enterprise clients like Zoom.
You will own the systems that convert marketing activity into pipeline. Reporting to the CMO, you manage Salesforce campaigns, Pardot (Account Engagement) automation, lead scoring and routing, integrations, and reporting. Every event, launch, demo, and nurture passes through this role before leads reach sales.
Key responsibilities:
**Campaign & Lifecycle Operations**
Stand up campaigns in Salesforce and Pardot (campaign records, member statuses, lead sources, UTMs, form handlers, Engagement Studio nurtures). Run pre- and post-event operations for field events, webinars, and live demos. Own the full lead lifecycle process including lead scoring, grading, routing, territories, and MQL handoff to sales in partnership with Demand Gen. Work with Sales and BDR teams on follow-up for marketing engagements (event attendees, webinar registrants, demo requests, content downloads, intent signals).
**Data Quality & Salesforce Org**
Keep the marketing side of Salesforce and Pardot clean: fields, picklists, sync, spam controls, quarterly cleanup, weekly error checks. Be a power user of Traction's own products (Complete Leads, Complete Clean, Complete Hierarchies, Data Agents) and feed learnings back to Product. Own the martech stack: evaluations, implementations, offboarding, and integrations.
**Reporting & Attribution**
Build and maintain leadership dashboards: pipeline by source, campaign ROI, funnel conversion. Own attribution—be the person who can say what marketing sourced and influenced with numbers leadership trusts.
**AI & Automation**
Collaborate on Claude setup for the marketing team (connectors, skills, scheduled tasks). Build skills that let the team run reporting, campaign QA, and list hygiene themselves. Hunt down manual work and automate it. Document playbooks and turn best practices into agents.
The role is positioned at the forefront of change: templatize campaign setup, redesign the lead lifecycle with automation, improve attribution, and turn recurring requests into Claude skills and Data Agents.
You work daily with Demand Gen, Customer Marketing, Content, BDR, and Sales Ops.
**Requirements**
4+ years in marketing or revenue operations at a B2B SaaS company. Hands-on Salesforce and Pardot (Account Engagement) skills: campaigns, fields, reports, Engagement Studio, automation rules, scoring and grading. Must have owned lead scoring, routing, and MQL handoff end-to-end, including definitional arguments with sales. Builds reporting people use and can explain where every number came from. Already uses AI tools to automate ops work (not just draft copy) and wants to go further. Organized under volume; runs a full request queue without dropping strategic projects.
**Nice to have**
Outreach, UserGems, Zapier, or other ABM and sales engagement tooling. Multi-touch attribution experience. Salesforce Administrator or Pardot Specialist certification.
