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Salary: CAD 90,000 - 110,000 / annual
Marketing Operations owns the systems that turn marketing activity into pipeline at Traction Complete, a Salesforce-platform company serving enterprise clients like Zoom. Reporting to the CMO, you'll manage Salesforce campaigns, Pardot (Account Engagement) automation, lead scoring and routing, integrations, and reporting that proves marketing effectiveness.
Key Responsibilities:
Campaign and Lifecycle Operations: Stand up every campaign in Salesforce and Pardot (campaign records, member statuses, lead sources, UTMs, form handlers, Engagement Studio nurtures). Run pre- and post-event operations for field events, webinars, and live demos. Own and manage the full lead lifecycle process and strategy, including lead scoring, grading, routing, territories, and the MQL handoff to sales in partnership with Demand Gen. Work side by side with Sales and the BDR team on follow-up for various marketing engagements (event attendees, webinar registrants, demo requests, content downloads, intent signals).
Data Quality and Salesforce Org: Keep the marketing side of Salesforce and Pardot clean (fields, picklists, sync, spam controls, quarterly cleanup, weekly error checks). Be a power user of Traction Complete's own products (Complete Leads, Complete Clean, Complete Hierarchies, Data Agents) where they touch marketing data. Own the martech stack: evaluations, implementations, offboarding, and integrations.
Reporting and Attribution: Build and maintain dashboards leadership uses (pipeline by source, campaign ROI, funnel conversion). Own attribution and be the person who can say what marketing sourced and influenced with numbers leadership trusts.
AI and Automation: Collaborate with the marketing team on Claude setup (connectors, skills, scheduled tasks). Build skills that let the team run reporting, campaign QA, and list hygiene themselves. Hunt down manual work and automate it. Document playbooks and keep SOPs current.
You'll work daily with Demand Gen, Customer Marketing, Content, the BDR team, and Sales Ops. The role is positioned at the forefront of operational transformation, with opportunities to templatize campaign setup, redesign the lead lifecycle with automation, improve attribution, and turn recurring requests into Claude skills and Data Agents.
Requirements:
- 4+ years in marketing or revenue operations at a B2B SaaS company
- Hands-on Salesforce and Pardot (Account Engagement) skills: campaigns, fields, reports, Engagement Studio, automation rules, scoring and grading
- Owned lead scoring, routing, and the MQL handoff end-to-end, including definitional arguments with sales
- Builds reporting people use and can explain where every number came from
- Already uses AI tools to automate ops work (not just draft copy) and wants to go much further
- Organized under volume; runs a full request queue without dropping strategic projects
Nice to Have:
- Outreach, UserGems, Zapier, or other ABM and sales engagement tooling
- Multi-touch attribution experience
- Salesforce Administrator or Pardot Specialist certification
