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XPeng Motors is a leading smart technology company integrating advanced AI and autonomous driving technologies into electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. The company is dedicated to reshaping the future of transportation through cutting-edge R&D in AI, machine learning, and smart connectivity.
We are seeking a hands-on and versatile HR Manager to become the first dedicated HR hire in Brazil. This is a unique opportunity to help build the HR function from the ground up as XPeng continues to grow its presence in Brazil. The role will own the day-to-day HR agenda locally while partnering closely with regional HR leadership, China headquarters, local business leaders, and external service providers.
This role is ideal for someone comfortable working across the full employee lifecycle, who enjoys building processes rather than simply operating within established ones, and can move easily between strategic discussions and hands-on execution.
**Key Responsibilities:**
0-to-1 HR Foundation & Operations: Help establish Brazil's HR policies, workflows, systems, and operating rhythms, adapting global practices to the local market. Manage the end-to-end employee lifecycle, including onboarding, personal data management, leave administration, and offboarding. Oversee day-to-day payroll, benefits administration, time tracking, and HR operations in close coordination with external vendors and internal teams.
Talent Acquisition & People Development: Partner with hiring managers and regional recruiting teams to attract, assess, and hire talent across commercial, technology, after-sales, and corporate functions. Support performance management, talent reviews, employee engagement, and retention initiatives as the local team scales.
Labor Compliance & Employee Relations: Ensure all employment practices, contracts, and internal documentation strictly comply with Brazilian labor legislation (CLT) and company standards. Serve as the primary trusted advisor for employees and managers on people topics, collaborating with external legal counsel when specialized expertise is required.
Global & Regional Alignment: Act as the primary HR bridge connecting local business leaders with regional HR and global headquarters (U.S. and China).
**Requirements:**
- Proven experience in a broad HR generalist role, with hands-on exposure across HR operations, employee relations, talent acquisition, payroll, benefits, and performance management
- Strong working knowledge of Brazilian employment practices and labor requirements
- Experience across multiple HR areas, including employee relations, recruiting, payroll, benefits, performance management, and HR operations
- Demonstrated ability to operate independently and manage multiple priorities in a fast-moving environment
- Strong problem-solving, stakeholder management, and communication skills
- Ability to work effectively across cultures, functions, and time zones
- Excellent communication skills in Portuguese and English (required)
- Based in or able to work regularly in São Paulo
**Preferred Qualifications:**
- Experience working in a multinational environment and collaborating with China-based or other global stakeholders
- Automotive, technology, mobility, or another fast-growing industry background
- Experience helping establish or scale an HR function or new business operation
- Experience managing external payroll, benefits, recruiting, legal, or HR service providers
- Mandarin Chinese language skills (not required)
