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Salary: USD 132,000 - 264,000 / annual
Vibe.co is an audience-first streaming TV advertising platform that enables marketers to reach targeted audiences, optimize campaigns in real time, and measure business outcomes. Recently acquired by Walmart in August 2026, Vibe now combines Walmart's first-party data and purchase signals with its platform, allowing advertisers to connect TV advertising to real-world transactions with unprecedented precision.
You will build Vibe's live sports business from the ground up, reporting directly to the CTO and co-founder. This is a full P&L ownership role spanning partnerships, pricing, team building, product integration, and sales operations.
Key responsibilities include:
**Partnerships:** Build and maintain senior relationships with networks, streamers, and leagues holding live sports rights. Negotiate inventory commitments, rates, minimums, and makegoods across direct, programmatic guaranteed (PG), and private marketplace (PMP) deals. Define sponsorship units and category rules for each partner. Plan the partner roadmap across the sports calendar, from regular season to tentpole events.
**Pricing & P&L:** Own the live sports P&L with revenue and margin targets. Build the rate card from partner cost to sell-side pricing. Track margin by partner, event, and season to identify growth opportunities.
**Team:** Hire and lead a team covering partnerships, pricing, and deal operations.
**Product:** Define live sports platform requirements, from ad break scheduling to blackout rules. Represent partner approval flows, creative rules, and reporting limits to product teams. Ensure all deals comply with VPPA regulations, maintaining aggregate-only reporting without identifier-based measurement.
**Sales & Operations:** Package live inventory around the sports calendar for the sales team. Convert advertiser demand into partner priorities. Manage campaigns from signed deal through game-day delivery, including makegoods.
This role is based in New York with 3 days per week in the Flatiron office; relocation support is available.
**Requirements:**
- 12+ years in sports media with senior experience in live sports ad sales, sports partnerships, or programmatic supply
- Demonstrated experience negotiating live sports inventory or sponsorship deals with senior counterparts and owning revenue numbers
- Fluency in PG, PMP, and direct deals; understanding of how live inventory is packaged and priced
- Experience hiring and leading teams
- Experience collaborating across product, engineering, sales, and legal to solve open problems
- Working knowledge of privacy limits in content-level advertising, including VPPA compliance
**Nice to haves:**
- Experience with self-serve platforms or performance advertisers
