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Funding Circle is a fintech platform that uses data-driven technology to provide small businesses with rapid access to funding. The company combines the agility of a startup with the stability of a public company, and has generated £7.2bn for the UK economy in the past year.
In this Director-level role, you will lead the commercial expansion of Funding Circle's credit card direct marketing programme. You will own the end-to-end strategy, defining commercial frameworks and channel targets to drive acquisition growth. Your responsibilities include:
• Developing and executing a comprehensive prospect direct marketing strategy aligned with broader commercial growth objectives
• Owning commercial outcomes with accountability for increasing volumes and reducing customer acquisition cost
• Implementing robust performance reporting, forecasting, and in-flight optimization to maximize ROI
• Identifying and sourcing new data sources and modelling approaches to enhance targeting precision
• Designing and validating structured tests to measure uplift, partnering with analytics teams to implement improvements
• Managing end-to-end operational execution and vendor relationships
• Ensuring all activity meets compliance, data protection, and risk standards
• Acting as a single point of accountability while aligning senior stakeholders across data, marketing, and finance functions
• Leveraging generative AI tools to streamline workflows and improve personal productivity
The role is based in London on a hybrid basis (3 days in office). Funding Circle is The Sunday Times Best Companies to Work For 2026 and offers flexible benefits, private medical and dental coverage, learning allowances, parental leave policies, and lifestyle benefits including cycle-to-work and EV schemes.
REQUIREMENTS:
• Proven experience developing and documenting prospect direct marketing strategies to drive commercial growth
• Familiarity with credit card acquisition or similar financial services products
• Ability to define unit economics and commercial frameworks aligned with finance and product ambitions
• Experience sourcing third-party data and implementing new modelling approaches to improve programme performance and ROI
• Track record of acting as a single point of accountability while aligning senior stakeholders across data, marketing, and finance
• Proactive ability to identify and use generative AI tools to streamline tasks and improve productivity
• Confident use of approved AI tools safely and effectively
