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EdCast is seeking a GTM Engineer to own the technology foundation of the go-to-market stack. This role bridges marketing operations, systems architecture, and technical implementation, requiring both strategic thinking and hands-on execution.
Key Responsibilities:
Martech Discovery & Implementation: Partner with marketing stakeholders to identify needs, evaluate tools, run proofs of concept, and recommend solutions. Define processes for business case evaluation and ensure alignment with overall MarTech strategy. Prioritize the MarTech roadmap and communicate updates across Marketing, Operations, and IT. Lead implementation and rollout of new platforms, including configuration, data migration, testing, and vendor coordination. Maintain current inventory of the martech stack with ownership, usage, cost, and dependency tracking.
Platform Management & Technical Support: Administer and optimize core tools such as Outreach, PathFactory, Goldcast, and adjacent platforms. Provide technical development and support including templates, custom functionality, scripts, and troubleshooting. Maintain governance, documentation, and change management practices for all owned systems.
Integrations & System Interconnectedness: Design, build, and monitor integrations across marketing, sales, and data platforms using native connectors, APIs, webhooks, and iPaaS tools. Maintain clear field mappings and data flow documentation, proactively monitoring for sync failures. Partner with IT, Security, Sales Ops, and RevOps to ensure integrations are secure, scalable, and reliable.
Asana Architecture: Architect and manage Asana as the team's system of work, including project templates, intake forms, rules, custom fields, reporting, and integrations. Streamline request intake and campaign workflows to improve visibility, prioritization, and accountability.
Enablement & AI Optimization: Create documentation, training, and office hours to build team confidence. Drive adoption through clear communication of changes and best practices. Identify opportunities to apply AI and automation across platforms and workflows (campaign QA, content operations, reporting, intake triage). Evaluate and implement native AI features and build custom agents, prompts, and scripts. Establish standards and guardrails for safe AI use. Measure and report efficiency gains.
Requirements:
- 5+ years in marketing operations, martech, GTM engineering, or similar technical role in B2B
- Hands-on administration of marketing automation (Marketo preferred) and other martech platforms
- Proven experience building integrations with APIs, webhooks, and workflow tools (Workato, Zapier, or similar)
- Experience leading tool evaluations and implementations from discovery to rollout
- Practical experience using generative AI and LLMs to build real workflows
- Light scripting or development skills (JavaScript, Python, HTML/CSS)
- Strong documentation, communication, and change management skills
- Strong cross-functional collaboration and project management capabilities
Nice to Have:
- Experience architecting Asana or comparable work management tool
- Familiarity with Outreach, Clay, ZoomInfo, or other GTM tools
- Knowledge of security and privacy review processes for new vendors
