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Salary: USD 200,000 - 220,000 / annual
Rho is a modern banking platform for startups and growth-stage companies, offering accounts, cards, expense management, bill pay, and accounting in one connected platform.
You'll be hired as a Growth Engineer to establish Rho as the #1 answer for startup banking in search rankings and AI engines (ChatGPT, Perplexity, Google AI Overviews), then extend that position into newer product lines: incorporation, payroll, and invoicing. For your first six months, this is your sole focus; afterward, you'll apply the systems and instincts you've built to the next growth challenge.
This is a hands-on, individual contributor role. You ship production code and page changes yourself—no spec-and-handoff. You'll inherit a working agentic SEO/AEO system and make it faster, more reliable, and more autonomous. You're accountable for business outcomes: AI citation share, rankings on priority keywords, organic signups, and funded accounts from organic traffic.
Key responsibilities include:
- Own AI visibility, citations, and sentiment across tracked topics; turn weekly deltas into shipped fixes
- Run weekly operating rhythm: competitor intel, AI-citation position sweeps with fixes, and Friday SEO/AEO scorecards
- Ship page changes directly via CMS and codebase (on-page optimization, structured data, internal linking, new pages)
- Own and extend the multi-agent content pipeline (research, drafting, specialist review, compliance, marketing sign-off)
- Maintain claims and competitor source-of-truth layer for content verification
- Monitor technical SEO/AEO health: crawlability, indexing, AI crawler access, site performance, regressions
- Build measurement feed linking search/AI visibility to signups, funded accounts, and CAC by product line
- Lead incorporation category push: clusters, pages, comparisons
- Leave every system with monitoring, alerting, and runbooks for autonomous operation
REQUIREMENTS:
- Strong generalist engineering background: comfortable owning systems end-to-end (data pipeline through production changes through alerting)
- Deep, current knowledge of technical SEO and working understanding of how AI answer engines select and cite sources
- Hands-on with SEO toolchain (Ahrefs, Google Search Console, rank-tracking APIs) and AI visibility platforms like Profound; you pull numbers from dashboards, not estimate
- Built LLM or agentic content pipelines shipping to production with human and compliance review gates (not just demos)
- Comfortable working in regulated business: exact disclosures, verified claims, compliance review as part of shipping
- Rigorous about monitoring and alerting: prefer dashboard discovery of issues over quarterly reviews
- Comfortable in fast-moving, ambiguous environment; ready to move to next growth problem after six months
