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Salary: USD 158,760 - 198,450 / annual
Constant Contact is seeking a Director of MarTech Operations to own the critical data infrastructure powering the company's performance marketing efforts. This is a highly technical, hands-on director-level role that bridges marketing strategy and the technical realities of modern ad platforms.
You will serve as the ultimate translator between performance marketing teams and engineering, ensuring every marketing dollar is backed by flawless data pipelines and tracking architecture. This is not a media buying role or pure IT role—it is a specialized position for someone who understands how ad algorithms work and has the technical chops to feed them the right signals via APIs, pixels, and Google Tag Manager to maximize ROI.
Key Responsibilities:
Tracking Architecture & Implementation: Own the tagging ecosystem as primary administrator and architect for Google Tag Manager (GTM). Deploy, test, and maintain all conversion pixels, event tags, and custom tracking scripts. Lead implementation and ongoing health of server-to-server APIs including Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API. Build and maintain workflows for uploading offline conversion data back into ad platforms.
Auditing, QA & Troubleshooting: Conduct comprehensive audits of ad operations infrastructure to identify data leaks, double-counting issues, broken tags, or misconfigured SDKs. Establish rigorous QA protocols for all new campaigns, landing pages, and website updates before media deployment. Serve as technical first responder for data discrepancies between ad platforms and internal analytics/CRM systems.
Audience Operations & Data Flow: Oversee operational flow of first-party data from CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling. Define, document, and enforce global UTM taxonomy and naming conventions.
Cross-Functional Strategy: Act as core translator between performance marketing and development/engineering teams. Continuously evaluate privacy landscape changes (iOS updates, cookie deprecation) and recommend technical solutions to maintain measurement accuracy.
Requirements:
- 7-10+ years of experience in digital marketing operations, ad operations, or technical marketing at a senior/architect level while remaining hands-on
- Deep, hands-on expertise in paid media ad operations including tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows), and Tag Management systems
- Intimate technical knowledge of how major ad networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager)
- Comfort reading and writing basic web code (HTML, JavaScript, CSS) as it relates to tag firing and data-layer variables
- Strong understanding of how CRM data, web analytics (Google Analytics 4), and paid media data interact
- Basic SQL skills for querying audience data (strong plus)
- Relentless attention to detail with passion for troubleshooting data discrepancies
- Exceptional communication skills to explain complex technical tracking issues to non-technical marketing leaders
