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CuspAI is a frontier AI company focused on using artificial intelligence to discover breakthrough materials for energy, clean water, computing, and carbon capture. The company's founding team comprises world-class researchers in AI, chemistry, and engineering, and they are building what they describe as a 'search engine' for next-generation materials.
As Creative Lead, you will own the visual identity and creative design system for CuspAI globally. This is a hands-on role that combines strategic brand leadership with day-to-day creative execution.
Key responsibilities include:
**Brand Infrastructure & Rebrand Leadership:** Own CuspAI's brand identity, leading updates to visual identity systems and brand guidelines. Build and maintain scalable design systems, component libraries, and templates in Figma that enable teams across the company to create on-brand assets efficiently.
**Company Collateral & Presentation Design:** Design high-quality presentation decks, one-pagers, reports, and collateral for leadership, sales, partnerships, and recruitment teams. Deliver fast-turnaround, high-craft creative assets while maintaining a high visual bar across all business touchpoints.
**Art Direction & Event Graphics:** Serve as art director for major campaigns, partner announcements, and industry events, ensuring consistent visual storytelling. Design digital, print, environmental, and social assets across all CuspAI channels.
**Creative Function Building & Collaboration:** Direct external freelancers and design agencies while planning to hire, onboard, and mentor future designers as the function grows. Partner closely with Communications, Product Marketing, Events, and Partnerships teams to ensure creative supports broader commercial objectives.
You will be expected to be in the office three days per week, with the role based in London (though Cambridge, Amsterdam, or Berlin offices are also options). Regular travel to other locations may be required for collaboration and project work.
**Requirements:**
- 7+ years of professional visual design or graphic design experience, with proven experience in senior or lead roles
- Multiskilled and multidisciplinary experience with exceptional visual design craft across brand identity, digital, print, and presentation design, backed by a portfolio demonstrating high technical execution
- Demonstrated experience steering art direction and design leadership for large-scale initiatives (e.g., leading a brand refresh or full identity rollout)
- Fluency with industry-standard design tools (Figma, Adobe Creative Suite) as well as AI tools, with proven experience constructing reusable design systems and component libraries
- Ability to balance high-level creative direction with hands-on production design work in a fast-paced environment
- Strong stakeholder management skills, with experience designing for and presenting creative concepts to executive leadership and external partners
- Genuine interest in materials science, climate technology, and the potential of AI to solve complex global challenges
**Bonus qualifications:**
- Direct experience leading an end-to-end brand refresh or rebrand within a high-growth technology scale-up
- Skills in motion graphics, web/UI design, video editing, or environmental/event design
- Desire to lead creative beyond design deliverables (e.g., film commissioning)
- Experience designing visual narratives or brand systems for deep tech, scientific, or highly technical products
- Prior experience recruiting, managing, or mentoring junior designers or managing creative agency relationships
