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Salary: USD 140,000 - 220,000 / annual
Daily Harvest, a modern frozen meal brand acquired by Chobani in 2025, is seeking a Creative Director to lead its creative vision at a pivotal growth moment. The company is revitalizing its brand identity and expanding from DTC to retail, and this role is central to bringing that transformation to life.
You will oversee all creative output across digital, retail, packaging, email, social, and brand collateral. Reporting to the Chief Commercial & Marketing Officer, you'll lead a small in-house creative team while managing a roster of freelancers and agency partners. Your responsibilities span:
• Mini campaigns: Own concept-to-completion for product launches and seasonal moments across digital and lower-funnel channels.
• Packaging: Manage agency partners and parent company resources to implement the brand identity system across DTC and retail products.
• Digital: Direct social, email, website, and paid digital advertising across all channels.
• Retail assets: In-store signage, retailer digital media, and shopper marketing materials.
• Brand collateral: Merchandise, experiential activations, and printed materials.
• Team leadership: Manage a small team while executing creative work yourself (player-coach model).
• Freelancer/agency management: Provide direction, feedback, and support to ensure high-quality deliverables aligned with business goals.
• Brand identity implementation: Help define and maintain the new visual language and brand guidelines as the refreshed identity rolls out through summer 2026.
• Budget management: Oversee the total annual ad production budget, including production, freelancers, and fees.
• Performance collaboration: Work closely with the performance marketing team to translate project objectives and audience insights into creative briefs.
• Project intake: Create and manage the intake process for design projects, including brief review, resource assignment, and timeline establishment.
• AI operationalization: Oversee and operationalize AI systems to enable team self-service in day-to-day creative production.
• Industry awareness: Stay informed about design trends, emerging technologies, and best practices; share insights to foster innovation.
• Culture: Foster a collaborative, inclusive work environment where team members feel inspired and empowered.
This is a rare opportunity to steward a beloved brand at a genuine inflection point, working directly with founders and senior executives in a fast-moving environment.
Requirements:
• 10+ years of creative experience (agency or in-house), with 2+ years leading teams.
• Bachelor's degree in graphic design, visual communication, or related field.
• Strong portfolio showcasing diverse design work: digital, packaging, retail, and print materials.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Exceptional proficiency with AI tools and software.
• Excellent project management skills: prioritization, multitasking, deadline management in fast-paced environments.
• Effective communication and collaboration skills; ability to articulate creative concepts and provide constructive feedback.
• Strategic mindset focused on driving business results through creative, out-of-the-box solutions.
• Required: Experience in consumer products or e-commerce industry; retail experience is ideal.
• Bonus: Demonstrated experience working directly with founders at startup brands undergoing major innovation across DTC and retail.
