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EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry, integrated within the broader EVERSANA commercialization platform. The company provides creative, media, enterprise solutions, and data analytics services for pharmaceutical and healthcare clients.
As Associate Director of Strategic Planning, you will serve as the voice of the consumer within the agency, working across a variety of healthcare and pharma accounts. You will report to a tenured Planning Director or Group Planning Director and take on increasing strategic responsibility.
Key responsibilities include:
- Partner with creative, subject matter experts, and account management teams to develop integrated strategies and analytical frameworks for healthcare/pharma accounts
- Synthesize data and insights to drive strategy development, multichannel campaign plans, and creative concepts
- Collaborate cross-functionally to develop brand strategies, digital channel strategies, creative briefs, customer journey maps, and digital ecosystems
- Build strong collaborative relationships internally and externally with agency and client partners to elevate the quality of strategic thinking
- Direct strategic components of client business and actively engage with clients
- Lead multiple simultaneous projects, delegating as appropriate
- Own annual planning deliverables
- Identify opportunities for organic growth and workflow efficiencies
- Develop and participate in points of view, channel/tactical plans, patient journeys, and digital ecosystems
- Support new business development as needed
- Demonstrate commitment to diversity, equity, and inclusion
Requirements:
- Minimum 6 years of experience in planning, strategic planning, and related communications; advertising agency experience highly valued
- Proven ability to think creatively and develop multichannel brand strategies
- Strong digital and analytical capabilities required
- Pharma/healthcare background preferred
- Excellent storytelling and presentation skills
- Deep understanding of digital channels and knowledge of complementary strategic disciplines (CRM, social media)
- Resourceful, big-picture thinker who enjoys detail work; innately curious
- Balance of creativity and analytical rigor
- Ability to simplify complex concepts
