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Salary: USD 160,000 - 190,000 / annual
Fireworks is a Series D AI infrastructure platform (valued at $17.5B) that enables companies to build, train, and serve specialized AI models tailored to their data and workflows. Backed by NVIDIA, Sequoia, AMD, Benchmark, and others, Fireworks powers production AI inference across text, image, embedding, audio, and multimodal workloads.
You will lead all paid marketing programs across the full funnel—awareness, engagement, and activation—reporting to the Director of Growth. This is a hands-on role managing multi-million dollar budgets with analytical rigor. You'll own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels. A core responsibility is building measurement infrastructure that connects spend to pipeline with real signal, enabling attribution-driven decision-making.
Key responsibilities include: managing and optimizing multi-million dollar annual ad budgets with full accountability for efficiency; leading Fireworks' paid experimentation program (hypothesis, execution, readout, iteration); partnering with Sales, Product, and Finance to align paid programs with product launches and sales cycles; and tracking the evolution of the advertising ecosystem to stay ahead of trends.
You'll need 6+ years of hands-on paid marketing experience with direct ownership of multi-million dollar budgets. You should have driven measurable, efficient growth for B2B SaaS or developer-facing products, be analytically fluent (able to pull your own data and share insights), and have built structured experimentation programs within cross-functional teams. Experience marketing developer tools, APIs, infrastructure products, or the API inference provider ecosystem is preferred. You actively use AI tools to accelerate your work and see that as core to modern marketing. You communicate clearly, navigate ambiguity with bias to action, and are excited to help write the paid playbook for an emerging category.
