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Brand Design Lead

Descript - San Francisco, CA, United States - Hybrid - posted 2026-09-25

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Salary: USD 140,000 - 185,000 / annual

Descript is a video and audio editing platform built for the age of AI, backed by OpenAI, Andreessen Horowitz, Redpoint Ventures, and Spark Capital. The company has achieved product-market fit with a passionate user community and is at a stage where new employees have measurable influence on company direction. As Brand Design Lead, you will report to the Director of Brand & Content and own the evolution of Descript's brand across campaigns, web experiences, and events. You'll balance strategic brand concepting with hands-on design execution, moving fluidly between big-picture thinking and expert-level craft. Key responsibilities include: - Evolving and extending the Descript brand across campaigns, web, and events - Leading concept and design for launches and campaigns from brief through delivery - Developing scalable brand systems and toolkits that enable product, marketing, and sales partners to create on-brand assets independently - Directing internal and external creative partners (illustrators, design engineers) - Mentoring designers and serving as a craft ambassador across the company - Leveraging AI tools and processes to deliver scale without compromising quality You'll be expected to set a high bar for work quality, challenge the brand identity, and create daring work that resonates. Success in the first 12 months includes launching a brand campaign with impact, evolving the website for both brand consistency and conversion, creating immersive moments you're proud of, and collaborating across departments. The company is 150 people, headquartered in San Francisco's Mission District, with flexible hybrid arrangements. They offer generous healthcare, 401k matching, catered lunches, and flexible vacation. Requirements: - Minimum 6+ years in brand design (in-house or agency) - Portfolio demonstrating strategic thinking and executional craft across web, social, and paid channels - Strong command of typography, color, and composition - Evidence of building a brand system that scaled beyond your own output - Experience directing outside creative partners - Fluency with AI tools, with clear perspective on where not to use them Preferred qualifications: - Brand work within a SaaS company, especially creative software - Motion, front-end development, or illustration skills - Experience creating generative brand tooling - Comfort being on camera and sharing work publicly

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