SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
InnovaMat is building a Marketing OS—an AI-driven system where agents handle lead qualification, campaign execution, and attribution end-to-end, freeing marketers to focus on strategy. This role owns the build from the ground up, supporting every marketing discipline: growth marketing (lead qualification and funnel systems), paid acquisition (campaign and creative performance tracking), email and lifecycle marketing (segmentation and automated journeys), and event operations (systems for a large recurring US event calendar).
You will design and ship AI agents and automations yourself, with full ownership from idea to production. Your responsibilities include:
**Marketing OS & Systems Architecture**: Design and deploy the agent-based system that qualifies leads, syncs data across Salesforce and marketing platforms, and triggers campaign actions automatically. Build attribution infrastructure to close gaps in inbound pipeline visibility. Own the technical architecture connecting CRM, marketing automation, event platforms, and internal data systems into a single operating layer. Build infrastructure to launch coordinated, multi-market, multi-language campaigns from a single input and power in-product communications.
**Growth, Paid & Events Support**: Build lead qualification and funnel systems for growth marketing with minimal manual handling. Build campaign and creative performance tracking for paid acquisition across channels. Build operating systems behind a large recurring US event calendar: registration, follow-up, and reporting without manual tracking.
**Evaluation & Reliability**: Define and apply evaluation frameworks to measure agent accuracy and reliability before deployment. Monitor system performance in production and iterate based on measured outcomes.
**Business Analytics**: Evaluate campaign performance across markets against targets, translate analysis into campaign strategy and resource allocation recommendations by country, and track performance live to flag deviations.
**Database & Lifecycle Marketing**: Own the growth, quality, and hygiene of the contact and account database through deduplication, enrichment, and consistent tagging. Design and maintain email marketing segmentation and dynamic journeys across audiences.
**Systems and Scale**: Build internal tools when no existing product solves a workflow well enough. Identify manual, repetitive processes and convert them into automated systems. Build and maintain AI tools the rest of the marketing team uses daily.
You will report directly to the VP of Marketing US with direct visibility into priorities and budget, and full ownership over technical decisions.
**Requirements**:
- Technical degree (engineering, computer science, or equivalent) with a strong academic track record
- Hands-on software development experience: shipped working systems, not only coursework or side projects
- Experience building with APIs, automation platforms, and AI agent frameworks
- Prior exposure to a high-growth, high-performance environment (startup, demanding technical team, or equivalent) strongly preferred
- Systems thinking: ability to map a process end-to-end and redesign it, rather than automate piece by piece
- Structured, rigorous logic paired with genuine interest in business context behind systems
- High agency: ability to identify problems, decide solutions, and ship with minimal oversight
- English fluency required
- Candidates will complete a technical exercise assessing system design and problem-solving under realistic constraints
